Ninety is a cloud-based business operating system platform designed to help organizations focus, align, and thrive by centralizing essential tools for productivity, accountability, and collaboration. It is widely adopted by small to mid-sized businesses and nonprofits seeking to streamline operations, run better meetings, and foster a culture of transparency and growth. Headquartered in Park City, Utah, Ninety serves over 10,000 companies and hundreds of thousands of users globally, providing a comprehensive suite of tools that support goal setting, performance tracking, process documentation, and team alignment.
Ninety was founded in 2016 by Mark Abbott and a team of experienced entrepreneurs and tech experts who recognized the need for a unified platform to simplify business operations, particularly for companies running on the Entrepreneurial Operating System (EOS). Since its inception, Ninety has experienced significant growth, with its average customer seeing more than 20% annual growth rates, far outpacing industry averages.
Ninety has successfully raised $35 million over two funding rounds, with the latest Series B round closing in November 2023 and led by Blue Cloud Ventures, Catalyst Investors, and Insight Partners. This round valued the company at over $200 million.
Ninety’s growth strategy is centered on continuous product development, expanding its suite of tools, and integrating with other platforms to enhance value for users. The company has broadened its reach into new markets and industries, diversified its offerings, and formed strategic partnerships to drive mutual growth.
Ninety’s culture is defined by its core values, encapsulated in the acronym G-TRIBE: Get Smart Stuff Done, Teamwork, Resilient, Inquisitive, Best, and Extra Mile. These values guide hiring, performance reviews, and day-to-day interactions, fostering a high-trust, collaborative environment. The company emphasizes flexibility, professional growth, and a strong sense of purpose, offering benefits such as flexible work schedules, generous PTO, and a supportive, inclusive atmosphere.
Ninety has cultivated a loyal and growing user base, with more than 10,000 companies and hundreds of thousands of users worldwide. Its community includes business coaches, EOS implementers, and organizations across diverse industries. Customer feedback consistently highlights Ninety’s impact on meeting productivity, team alignment, and organizational growth, with many users citing improved efficiency, transparency, and accountability.
