MyRouteOnline
By MyRouteOnline
MyRouteOnline is a web-based route optimization and planning software focused on helping businesses and individuals efficiently map and organize multi-stop routes. Serving sectors like deliveries, trucking, service and maintenance, and distribution, the platform is accessible globally and aims to make advanced route planning affordable and user-friendly, particularly for small to mid-sized businesses.
The company was founded by Dr. Baruch Axlerod, whose expertise in mathematics, engineering, and computer science—especially in solving complex optimization problems like the Travelling Salesman Problem—inspired the creation of the company’s proprietary route optimization algorithm. MyRouteOnline launched its SaaS offering in 2010, building on years of experience developing PC-based routing solutions since the early 1990s. Originally started in Israel, the company has expanded to serve users in Europe, the U.S., and beyond, now headquartered in Boston, Massachusetts. The platform has surpassed 40,000 subscribers and 250,000 users globally, highlighting robust growth in the route logistics SaaS space.
MyRouteOnline has remained a privately held, family-founded business. Public records do not indicate major outside funding rounds or venture capital investments. Its estimated annual revenue is around $217,000 with a very lean team (about three employees), and its valuation is not publicly disclosed. The company has carved out a niche by offering affordable solutions compared to much more expensive enterprise competitors.
MyRouteOnline provides a flexible, feature-rich online route planner that allows users to import up to 1,000 addresses, optimize by time or distance, and manage a virtually unlimited number of routes. Key features include:
Multi-route, multi-stop optimization (by distance, time, or service window)
Customizable constraints: service time per stop, max stop numbers, route duration
Drag-and-drop route editing, manual overrides, and save/load planned routes
Integration and data import/export options: Excel, CSV, Google Drive, API, Zapier, and more
Mobile compatibility: supports navigation with Garmin, TomTom, Google Maps, smartphone apps
GPS export, turn-by-turn directions, animated route previews, and printable maps
Management for multiple drivers, territory planning, and team dispatch
Recent and upcoming features include enhanced time window management, granular service time per stop, better mobile navigation options, API improvements for third-party integrations, and increased emphasis on user-friendly interface updates. These developments reflect a commitment to evolving the product for small businesses, independent drivers, and organizations with complex routing needs.
MyRouteOnline is a family-founded company that emphasizes customer-centricity, transparency, and a spirit of continual improvement. The team prioritizes direct and personalized customer service, often cited as a standout aspect in user reviews. The culture is rooted in solving real, practical problems for everyday businesses rather than chasing large enterprise contracts, staying approachable and responsive regardless of company size.
The platform has been used by over 250,000 people globally, from individual couriers and field reps to larger delivery fleets. The user base spans industries—flower delivery, field services, retail, nonprofits, and more, with a strong concentration among businesses that require reliability and ease-of-use but do not have the resources for costly enterprise solutions. Online reviews consistently praise the platform’s user-friendliness, cost-effectiveness, and particularly the helpfulness of its support team, which is responsive and engaged.
