Mouseflow is a behavior analytics platform that provides comprehensive tools to understand and optimize user interactions on websites. Key features include session replay, which records and replays user sessions to visualize interactions; six types of heatmaps (click, movement, scroll, attention, geo, and live) to show user engagement; conversion funnels to analyze user journeys and identify drop-off points; form analytics to examine form interactions and pinpoint friction; and custom feedback surveys to collect user insights. Additionally, Mouseflow offers advanced friction detection to automatically highlight areas where users experience frustration, helping businesses improve user experience and increase conversions.