Mouseflow is a behavior analytics platform founded in 2009, headquartered in Copenhagen, Denmark, with an additional office in Austin, Texas, USA. The company specializes in providing tools that help businesses understand user behavior on their websites through session replay, heatmaps, funnels, form analytics, and user feedback. Mouseflow is privately held and backed by private equity, with a strong focus on empowering businesses to optimize user experiences and conversion rates.
Mouseflow was founded by Lasse Schou in 2009. Since its inception, the company has grown significantly, serving over 200,000 customers worldwide. The platform is used by a diverse range of industries, including eCommerce, SaaS, and enterprise brands.
Mouseflow is a private company and has not publicly disclosed specific funding rounds or valuation details. However, it has demonstrated strong financial performance and consistent growth, supported by private equity backing.
Mouseflow has focused on organic growth and continuous product enhancement. Recent updates include advanced friction detection, enhanced user journey mapping, and expanded integration capabilities.
Recent feature additions include:
Mouseflow values innovation, privacy, and customer success. The company emphasizes a collaborative and flexible work environment, encouraging employees to pursue big ideas and push boundaries. Mouseflow is committed to data privacy and compliance with regulations like GDPR, CRPA, and LGPD.
Mouseflow serves a global user base, including over 200,000 customers from various industries. The platform is trusted by digital marketers, product managers, and UX professionals to optimize website performance and user experience.
