Typical Implementation Process for MobileAction Software
Initial Consultation and Needs Assessment:
Objective: Understand the specific needs and goals of the client.
Activities: Meetings or calls with the MobileAction team to discuss the client's current app performance, marketing strategies, and desired outcomes.
Account Setup and Integration:
Objective: Set up the client's account on the MobileAction platform and integrate necessary tools.
Activities:
Creating an account on MobileAction.
Integrating the app with MobileAction’s tools, such as ASO (App Store Optimization) and SearchAds.com.
Configuring tracking and analytics tools to monitor app performance and user behavior.
Data Import and Analysis:
Objective: Import existing data and analyze it to establish a baseline.
Activities:
Importing historical data related to app downloads, user engagement, and ad performance.
Analyzing this data to identify trends, strengths, and areas for improvement.
Strategy Development:
Objective: Develop a customized strategy based on the data analysis.
Activities:
Collaborating with the MobileAction team to create a tailored ASO and marketing strategy.
Setting specific goals and KPIs (Key Performance Indicators).
Implementation of Tools and Campaigns:
Objective: Deploy the tools and launch marketing campaigns.
Activities:
Utilizing MobileAction’s suite of tools for ASO, ad intelligence, and campaign management.
Launching and managing Apple Search Ads campaigns using SearchAds.com.
Continuously optimizing campaigns based on real-time data and insights.
Monitoring and Optimization:
Objective: Continuously monitor performance and optimize strategies.
Activities:
Regularly reviewing performance metrics.
Making data-driven adjustments to campaigns and strategies.
Utilizing MobileAction’s creative database for insights on ad trends and efficiencies.
Ongoing Support and Training:
Objective: Ensure the client is fully supported and capable of using the platform effectively.
Activities:
Providing ongoing customer support and answering any questions.
Offering training sessions to help the client’s team become proficient with the tools.
Duration of Implementation
The duration of the implementation process can vary depending on several factors, including the complexity of the client's needs, the size of the app, and the level of customization required. However, based on typical software implementation timelines, the process might take anywhere from a few weeks to a couple of months.
Initial Setup and Integration: 1-2 weeks
Data Import and Analysis: 1-2 weeks
Strategy Development: 1-2 weeks'
Implementation of Tools and Campaigns: 2-4 weeks
Mobile Action
By Mobile Action
MobileAction providesAPI Solutionsthat allow customers to customize and access all app store data to create tailored dashboards for their unique requirements.
The API Solutions enable seamless integration and advanced analytics, empowering customers to focus on relevant KPIs and reach tailored analyses.
MobileAction states that their platform provides "data as dynamic as your needs" with access to over 76 million ad creatives, 6 million keywords, 5 million apps, 100,000+ publishers, and 400,000+ advertisers.This vast data pool allows for customized solutions.
The platform offers a range of tools and features that can be combined and customized based on specific needs, such as ASO Intelligence, Ad Intelligence, Search Ads Intelligence, Compass, Custom Product Pages Intelligence, App Intelligence, and Market Intelligence.
MobileAction highlights that their solutions cater to different roles within an organization, including app marketers, product managers, developers, and data teams, indicating a level of customization for various use cases.
The company partners with major industry players like Entain, IGG, Zalando, Playtika, and Adidas, suggesting that their solutions can be tailored to meet the needs of large enterprises across different sectors.
1.Setup Fees
Initial Setup Fee: MobileAction may charge an initial setup fee corresponding to the service plan purchased. This fee is typically billed immediately upon purchase and is necessary to get the service up and running.
2.Subscription Fees
Monthly Subscription: MobileAction offers various subscription plans, including a free plan with limited features, a Startup plan at $49 per month, a Growth plan at $299 per month, and a customizable Enterprise plan.
Billing Cycle: Subscription fees are billed on a monthly basis, and payment is required at the same time each subsequent month.
3.Maintenance and Support Charges
Customer Support:
Free plan users have access to support through Intercom and can explore resources in the Help Center.
1.Onboarding and Personalized Support
Personalized Onboarding: Premium plan subscribers receive personalized onboarding assistance from dedicated Account Managers and Customer Success Managers. This includes step-by-step guidance on setting up and using the platform effectively.
Ongoing Support: Premium users also benefit from ongoing, customized support throughout their subscription period. This support can include strategy sessions that may be conducted weekly, monthly, or quarterly, depending on the partnership level.
2.Training Resources
Free App Store Optimization (ASO) Course: MobileAction offers a free ASO course on Udemy, which includes 1.5 hours of video content supported by text materials. This course covers fundamental ASO techniques to help users boost their app's rankings and visibility. It also includes a free e-book for each chapter and a certificate of completion upon finishing the course.
Webinars: MobileAction provides expert-led webinars tailored to accelerate users' professional journeys. These webinars offer valuable insights and practical skills related to mobile app marketing and optimization.
3.Self-Help Resources
Help Center: MobileAction's Help Center contains a wealth of information, including guides, FAQs, and troubleshooting tips, allowing users to find answers to common questions and issues independently.
Blog and Guides: The MobileAction blog and various guides, such as "The Definitive Guide for Mobile User Acquisition," provide in-depth knowledge and best practices for app marketing, user acquisition, and optimization strategies.
4.Customer Support Channels
Email and Live Chat: Users can reach out to MobileAction's support team via email or live chat for assistance with any issues or questions they may have.
Phone Support: For more complex or sensitive issues, users can contact MobileAction's support team over the phone. This channel is particularly useful for resolving issues that require detailed explanations or immediate attention.
5.Community and Peer Support
Community Forums: MobileAction encourages the use of community forums where users can engage in peer-to-peer discussions, share knowledge, and find solutions to common problems. This reduces the burden on support staff and fosters a sense of community among users.
6.API and Technical Support
Data Encryption
All data is encrypted both at rest and in transmission to prevent unauthorized access and data breaches.
MobileAction utilizes contemporary authentication measures and encryption protocols to secure data.
Access Controls
Access to customer data is restricted only to vetted personnel who need it for their roles.
MobileAction conducts background checks and provides security training to employees during onboarding and on an ongoing basis.
Monitoring and Incident Response
MobileAction continuously monitors compliance configurations and has the capability to rapidly address any security issues or incidents.
The platform undergoes regular third-party penetration testing and vulnerability scanning of all production and internet-facing systems.
Compliance Certifications
MobileAction has successfully completed the AICPA Service Organization Control (SOC) 2 Type II audit, confirming that its information security practices, policies, procedures, and operations meet the SOC 2 standards for security.
The SOC 2 Type II audit was conducted by Prescient Assurance, a leader in security and compliance certifications.
This independent audit provides assurance to customers that MobileAction manages their data with the highest standard of security and compliance.
Secure Cloud Infrastructure
MobileAction's platform is hosted on a secure cloud infrastructure, leveraging the native physical and network security features of the cloud service provider.
The cloud infrastructure relies on the provider's robust security measures, including access controls, firewalls, and other safeguards.
Data Privacy
MobileAction has a comprehensive Privacy Policy that outlines their practices for collecting, using, processing, disclosing, and safeguarding user information.
The company adheres to data privacy regulations, such as the GDPR for users in the European Economic Area.
In addition to these measures, MobileAction's Data Security Policy can be found on their website, providing further details on their security practices.Customers and prospects can also request access to the SOC 2 Type II audit report for a comprehensive overview of MobileAction's security controls.
1.Regular Release Schedule
Predictable and Regular Updates: MobileAction establishes a predictable and regular update schedule to demonstrate its commitment to the app's development and maintenance. This approach ensures that users can anticipate and prepare for updates, minimizing disruptions.
2.Types of Updates
Bug Fixes: Smaller, incremental updates are released promptly to address critical issues. These updates are more frequent and are communicated well to users to ensure transparency and trust.
Feature Updates: Major feature updates are less frequent, typically scheduled on a quarterly or bi-annual basis. This allows MobileAction to bundle multiple significant improvements into a single update, providing users with a compelling reason to update.
3.Timing Considerations
Off-Peak Hours: Major updates are scheduled during off-peak hours to minimize disruption to users. This strategy ensures that the majority of the user base is not inconvenienced by the update process.
Global Time Zones: MobileAction takes into account the time zones of its global user base. Updates are coordinated to minimize inconvenience for users in different regions, ensuring a smooth update experience across various time zones.
User Behavior Patterns: By analyzing when users are most active within the app, MobileAction avoids releasing updates during peak usage periods. This helps prevent potential frustration among active users.
4.Communication and Promotion
Promotion and Marketing: MobileAction uses ASO strategies to promote major updates and releases. This includes refreshing the app’s screenshots, description, and promotional materials to highlight new features. Additionally, advertising campaigns may be run to drive attention to the update.
User Feedback: User-requested feature updates are prioritized, and MobileAction communicates its ongoing commitment to implementing user feedback. This ensures that updates are aligned with user needs and expectations.
5.Management of Updates
App Update Timeline: MobileAction provides a feature called the App Update Timeline, which offers a historical reference point for all updates. This tool allows users to quickly determine when an update took place and review changes in ratings, descriptions, and other data over time.
Data Ownership
MobileAction clearly states that users retain ownership of their data that is stored on the MobileAction platform or accessed through third-party integrations. Specifically:
Users retain all copyrights and other intellectual property rights in and to their "User Data".
"User Data" is defined as:
Data stored in the user's account on MobileAction ("User Stored Data")
Data stored on third-party services that MobileAction accesses via APIs or other means on the user's behalf ("Third Party Stored Data")
MobileAction is granted an irrevocable, non-exclusive, worldwide, royalty-free, sublicensable, and transferable license to use the User Data as reasonably necessary for providing their services.
So in essence, while MobileAction has the right to access and use customer data for providing their services, the ownership and intellectual property rights of that data remain with the users/customers.
Data Portability
MobileAction recognizes users' rights regarding data portability, allowing them to easily transfer their personal information to another service provider if desired. This is stated in their Privacy Policy:"We provide you with data portability to easily transfer your Personal Information to another service provider."However, the search results do not provide specific details on the mechanisms or processes involved in exercising this data portability right with MobileAction.
1.Subscription Plans and Flexibility
Free Plan: MobileAction offers a free plan that includes essential features for app store optimization (ASO) and allows tracking of up to 3 apps, 10 competitors, and 100 keywords.
Premium Plans: For more advanced needs, MobileAction offers customizable premium plans. These plans are tailored to the specific requirements of the customer and can include a wide range of features such as ASO Intelligence, Ad Intelligence, Market Intelligence, and more.
2.Scaling Up
Customizable Features: As organizational needs grow, users can scale up by opting for premium plans that offer additional features and tools. These plans are customizable, allowing organizations to select the features that best meet their evolving needs.
Dedicated Support: Premium plan subscribers receive personalized support from dedicated Account Managers and Customer Success Managers. This support includes onboarding, strategy sessions, and ongoing assistance, which can be scaled up based on the level of partnership.
API Solutions: For organizations requiring extensive data integration and customization, MobileAction offers API solutions. These solutions allow users to access and integrate app store data into their own systems, providing a scalable way to manage and analyze large volumes of data.
3.Scaling Down
Flexible Subscription Management: MobileAction allows users to manage their subscriptions flexibly. Organizations can scale down by adjusting their subscription plans to include only the features they currently need, thereby optimizing costs.
Termination and Downgrade Policies: Users can terminate or downgrade their subscriptions as needed. The terms of service specify that either party can terminate the agreement with a 30-day written notice. This provides organizations with the flexibility to adjust their usage based on changing needs.
4.Billing and Payment Terms
Monthly and Annual Billing: MobileAction offers both monthly and annual billing options. This flexibility allows organizations to choose a billing cycle that aligns with their financial planning and budgeting.
Pay-per-Use Billing: For certain features, MobileAction may offer pay-per-use billing, allowing organizations to pay based on their actual usage. This can be particularly useful for organizations that experience fluctuating demand.
5.Support and Training
Ongoing Training: MobileAction provides ongoing training and support to help organizations make the most of their subscription. This includes access to webinars, help centers, and personalized training sessions, which can be scaled up or down based on the organization's needs.
1.Contract Renewal
Automatic Renewal: MobileAction subscriptions are subject to automatic renewal unless canceled by the user. This means that the subscription will continue to renew at the end of each billing cycle (monthly or annually) unless the user takes action to cancel it.
Notification Period: Users must notify MobileAction in writing at least fifteen (15) days before the next upcoming billing cycle to cancel the subscription and avoid automatic renewal.
Review and Negotiation: The contract renewal process provides an opportunity for both parties to review and potentially renegotiate the terms of the contract. This can include adjustments to the commercial relationship, service levels, or pricing.
2.Contract Cancellation
Cancellation During Free Trial: Users can cancel their subscription at any time during the free trial period by emailing MobileAction. The cancellation will take effect within twenty-four (24) hours, and no charges will be incurred if the cancellation is done within the trial period.
Cancellation After Free Trial: For paid subscriptions, users can cancel their subscription by notifying MobileAction in writing at least fifteen (15) days before the next billing cycle. This ensures that the subscription does not renew for the next period.
Refund Policy: All fees paid to MobileAction are non-refundable. This includes subscription fees, setup fees, and any other charges. Users are responsible for all payments due up to the date of cancellation.
Termination by MobileAction: MobileAction reserves the right to refuse, suspend, or terminate a user's registration or subscription for any reason at its sole discretion. This can include violations of the terms of service or other reasons deemed appropriate by MobileAction.
3.Billing and Payment Terms
Billing Cycle: Subscription fees are billed on a monthly or annual basis, depending on the chosen plan. Payment is required at the same time each subsequent month or year.
Payment Method: A valid credit card is required for paying accounts. Credit card validation is also required for free trial accounts, but the card will not be charged until the trial period expires.
Late Payment Fees: Late payments bear interest at the rate of one percent (1%) per month or the highest rate permitted by law, whichever is less. Non-late payments do not bear interest.
4.Additional Terms
Changes to Terms: MobileAction reserves the right to change any of the fees or terms at any time upon notice to the user. Users are responsible for checking the terms periodically for updates.
Data Portability: MobileAction provides data portability, allowing users to transfer their personal information to another service provider if desired.
SOC 2 Type II Certification
MobileAction has successfully completed the AICPA Service Organization Control (SOC) 2 Type II audit.This independent audit confirms that MobileAction's information security practices, policies, procedures, and operations meet the SOC 2 standards for security.
The SOC 2 Type II audit was conducted by Prescient Assurance, a leader in security and compliance certifications for B2B and SaaS companies worldwide.
Achieving an unqualified opinion on a SOC 2 Type II audit report demonstrates to MobileAction's customers that the company manages their data with the highest standard of security and compliance.
What SOC 2 Type II Certification Entails
SOC 2 Type II certification is more rigorous than Type I, as it evaluates the operational effectiveness of MobileAction's security controls over a minimum period of six months.
The audit examines MobileAction's adherence to the five key Trust Services Principles outlined in the SOC 2 framework:
Security: The security of MobileAction's systems
Availability: The processing integrity of MobileAction's technical network
Processing Integrity: The availability of MobileAction's systems
Confidentiality: The confidentiality of information processed by MobileAction
Privacy: The privacy of personal information collected, used, and disclosed by MobileAction
Specific areas evaluated include robust authentication, restricted data access, ongoing monitoring, incident response, employee security training, and secure data transmission and storage.
In addition to the SOC 2 certification, MobileAction states its commitment to data security and compliance with global data protection standards in its Privacy Policy.The company adheres to regulations such as the GDPR for users in the European Economic Area.Customers and prospects can request access to MobileAction's SOC 2 Type II audit report for a comprehensive overview of the company's security controls.This independent validation provides assurance that MobileAction has implemented robust measures to protect customer data and meet industry-leading security and compliance standards.
