mediasmart

The implementation process for mediasmart is designed to be streamlined yet thorough, typically taking about 30 days to reach full operational maturity. The journey begins with the **Discovery and Account Setup phase**, where the client’s goals (e.g., app installs, footfall, branding) are identified and a platform 'seat' is created. Following this, the **Technical Integration phase** involves assigning seat keys and initiating User ID synchronization (IDFA/GAID) to ensure accurate targeting. For clients using the API, this is when endpoints are specified and multi-region sharding is configured. The **Onboarding and Training phase** follows, where users are guided through the 'bsmart' console, including creative uploading, audience creation, and setting up geofences. During the first two weeks of 'Go-Live,' the mediasmart support team provides intensive monitoring to ensure that bid requests are firing correctly and that algorithms are beginning to learn from campaign data. By the 30-day mark, most clients have established a steady cadence of campaign management, optimization, and reporting, with regular check-ins from a dedicated account manager (for managed or high-tier licensing clients) to review performance and refine strategies.

mediasmart offers high levels of customization to cater to the unique needs of agencies and enterprise advertisers. At the UI level, the platform provides flexible campaign management tools, allowing users to define custom 'conversion names' and tracking parameters. For agencies looking to offer a branded experience, mediasmart's **Open API architecture** is a powerful asset; it allows for the development of a completely white-labeled interface or the integration of mediasmart’s bidding engine into an existing internal dashboard. Furthermore, the platform supports **Custom Bidding Logic**, where advertisers can use their own predictive algorithms or data layers (via partners like Adsquare or Nielsen) to inform real-time auction decisions. The **Creative Studio** also allows for significant customization through its partnership with Nexd, enabling the creation of bespoke interactive ad units (e.g., 3D objects, panoramas, or gamified formats) without requiring external code. Finally, the platform's reporting is highly customizable, permitting users to build tailored dashboards that focus on the specific KPIs—such as incremental footfall or cross-screen reach—that matter most to their business.

While mediasmart operates on a transparent Pay-as-you-Go CPM model, there are several potential 'additional' costs that advertisers should be aware of to manage their budgets effectively. First, there are **Third-Party Data Fees**; if an advertiser chooses to use premium audience segments from providers like Nielsen, Zeotap, or Adsquare, a data surcharge (typically ranging from $0.10 to $0.45 per CPM) is added to the base media cost. Second, **Advanced Measurement Pixels** used for external tracking or specialized incrementality metrics may carry a small per-impression fee (e.g., $0.10 CPM for external measurement pixels). Third, for drive-to-store campaigns, there may be a one-off setup or 'Premium Insights Dashboard' fee (often around $100 per campaign) for deep-dive reporting into footfall and offline attribution. Fourth, if a client opts for the **Managed Service model** instead of the self-serve platform, a management fee—usually a percentage of the total media spend—will be agreed upon to cover the costs of strategy and execution by the mediasmart team. It is also important to note that while 'Household Sync' and 'Cross-Screen Audiences' are often included, certain high-tier audience features may carry specific costs depending on the geographic region and data scale.

Training at mediasmart is a multi-layered ecosystem designed to ensure that users can maximize the platform's sophisticated features. For new self-serve users, the platform offers an **Integrated Guided Tour** that activates upon first login, walking the user through the essential menus and campaign creation steps. This is complemented by a comprehensive **Knowledge Base (Docs)** that features hundreds of articles, video tutorials, and FAQs covering everything from API integration to optimization tips. For agency partners and enterprise clients, mediasmart provides **Live Onboarding Sessions** conducted by technical account managers. These sessions are tailored to the specific use cases of the client, such as setting up proximity campaigns or CTV synchronization. Additionally, mediasmart frequently hosts **Webinars and Masterclasses** on current programmatic trends, such as navigating a cookieless world or implementing DOOH strategies. While they do not currently offer a formal public 'certification' program like Google Ads, the training provided is competency-based, ensuring that media buyers are fully equipped to manage high-spend campaigns with precision. Support is also available via a ticketing system and direct email, where technical experts provide real-time troubleshooting and optimization advice.

Security and privacy are the cornerstones of the mediasmart platform, which adheres to a strict 'Privacy by Design' philosophy. The platform is built to be fully compliant with the **General Data Protection Regulation (GDPR)** and the **California Consumer Privacy Act (CCPA)**. As an IAB Global Vendor (ID 193), mediasmart supports the IAB Transparency and Consent Framework (TCF 2.0), ensuring that bid requests are only processed when valid user consent is present. All data transmission occurs over **SSL/TLS encrypted channels**, and sensitive user identifiers like IDFA or GAID are handled with high levels of security. The platform's 'Privacy by Design' approach means that features like Audience Creation and Session Level Data are engineered to anonymize personal information automatically whenever consent is missing. Furthermore, mediasmart employs sophisticated **Anti-Fraud and Brand Safety measures**, integrating with leading partners like Integral Ad Science (IAS), DoubleVerify, and Moat to protect advertisers from publisher spoofing, bot traffic, and non-brand-safe environments. The infrastructure itself is hosted on high-availability cloud servers with redundant backups, ensuring 99.9% uptime and robust protection against DDoS attacks or data breaches.

mediasmart follows an agile development methodology with a continuous deployment cycle, typically releasing minor updates, UI enhancements, and bug fixes weekly. **Major Feature Releases**—such as the Nexd Creative Studio integration or the launch of DOOH Audience Sync—occur on a quarterly basis. The platform's update frequency is driven by both the evolving ad-tech landscape (e.g., changes to Apple’s ATT or Google’s Privacy Sandbox) and direct feedback from its community of agencies and traders. Updates are deployed seamlessly without downtime for users, and major changes are communicated through the **'What’s New' section** of the platform, the company blog, and monthly newsletters. Mediasmart also maintains a high level of support for its **Open APIs**, ensuring that any updates to the core bidding engine are backward compatible or provide ample transition time for developers. The company is particularly proactive in updating its targeting algorithms to improve AI-driven optimization, ensuring that its machine learning models are always trained on the latest global traffic patterns. This commitment to 'Real-Time' evolution ensures that mediasmart remains a competitive tool in the fast-moving programmatic ecosystem.

mediasmart maintains a clear and advertiser-friendly data ownership policy. All campaign data, audience segments created by the advertiser, and performance metrics are **owned by the client**. Mediasmart acts as a data processor, providing the tools to generate and analyze this data, but does not claim ownership or rights to resell client-specific data. Advertisers have full rights to **Export Options**; the platform allows for the downloading of granular reports in various formats (CSV, PDF, Excel) directly from the console. For advanced users, the **Session Level Data (SLD) feature** provides access to raw, impression-level logs, which are essential for deep-dive attribution modeling or integration with a client’s own Data Management Platform (DMP). However, in compliance with GDPR, any raw data exported will have personal identifiers anonymized if the user has not provided explicit consent. This ensures that while the advertiser owns the 'insights' and performance data, the privacy of the end-user is always protected. Clients also have the right to request the permanent deletion of their data upon contract termination, ensuring full data portability and sovereignty.

The mediasmart platform is engineered for extreme scalability, designed to handle the 'big data' demands of global programmatic advertising. The infrastructure currently processes over **900,000 ad requests per second (RPS)**, which equates to billions of daily opportunities for advertisers. This is achieved through a horizontally scalable architecture of high-performance ad servers that can be expanded dynamically to meet peak traffic demands (e.g., during major holidays or global events). For advertisers, this means there are virtually no limits on the size of the audience they can reach or the volume of impressions they can bid on. The platform's **Household Sync and Geofencing technologies** are also built to scale, allowing for the management of thousands of simultaneous geofences and the synchronization of millions of devices across global markets. As an advertiser’s organization grows, mediasmart supports multi-user management with granular role-based access controls, and its API-first approach allows for the automation of large-scale campaign creation and management. Whether a client is a small agency managing a single local campaign or a global brand running worldwide omnichannel strategies, mediasmart’s infrastructure provides the low-latency performance required to win auctions and deliver results at scale.

mediasmart offers flexible contract terms designed to accommodate the dynamic nature of digital marketing. Most self-serve clients operate on a **Month-to-Month basis** with a Pay-as-you-Go billing model, providing the freedom to scale spend up or down without long-term commitments. For enterprise clients or those requiring managed services, **Annual Service Level Agreements (SLAs)** can be negotiated, which typically include guaranteed uptime, prioritized support response times, and dedicated account management resources. Cancellation policies are generally straightforward, usually requiring a 30-day written notice for managed contracts, while self-serve accounts can be paused or deactivated by the user at any time. The terms and conditions also clearly outline the 'Privacy by Design' responsibilities of the advertiser, requiring them to ensure they have the proper legal basis for any first-party data they upload to the platform. Renewal is often automatic for monthly plans, while annual contracts undergo a review process to align on new performance goals and budget tiers. Mediasmart’s contracts are governed by Spanish law (for Affle Iberia, S.L.), providing a clear legal framework for its European and global clients.

Compliance is a primary differentiator for mediasmart, as the company operates under a 'Privacy by Design' mandate. The platform is fully compliant with the **General Data Protection Regulation (GDPR)** in Europe and the **California Consumer Privacy Act (CCPA)** in the United States. It is a registered and certified vendor within the **IAB Transparency and Consent Framework (TCF 2.0)**, holding Global Vendor ID 193. This certification ensures that mediasmart adheres to the highest industry standards for handling user consent and data protection in the programmatic ecosystem. Beyond privacy, the platform's parent company, Affle, maintains a robust security posture that aligns with global standards, and the platform itself integrates with leading **Brand Safety and Fraud Protection** vendors (IAS, DoubleVerify, Moat) to ensure compliance with advertiser brand standards. Mediasmart is also a member of the **MMA (Mobile Marketing Association)** and actively follows the guidelines set forth by the **Media Rating Council (MRC)** for viewability and measurement accuracy. For clients in specific industries like healthcare or finance, mediasmart’s ability to operate without personal identifiers (via contextual targeting) provides a compliant path to reaching audiences without compromising sensitive data regulations.