
Mad Mobile is a prominent player in the mobile and digital experience sector, particularly known for its innovative solutions in the restaurant and retail industries. Founded in 2010 by Bruce Bennett and Greg Schmitzer in Tampa Bay, Florida, Mad Mobile has grown significantly over the years, establishing itself as a leader in mobile and digital commerce solutions.
Mad Mobile was established with the vision of transforming the hospitality and retail sectors through mobile technology. Over the years, the company has expanded its reach to over 21,000 global locations and supports more than 280,000 users across 26 countries. The company's growth has been fueled by its commitment to providing cutting-edge solutions that enhance operational efficiency and customer experiences.
Mad Mobile has raised a total of $71.5 million over four funding rounds. The latest round, a $50 million debt financing, was secured in June 2024 from Morgan Stanley Expansion Capital and Bridge Bank. This funding is intended to support the expansion of Mad Mobile's SaaS and payment technologies, refinance existing debts, and drive sales growth.
Mad Mobile offers a comprehensive restaurant management system known as CAKE POS. This all-in-one POS system integrates various functionalities such as online ordering, curbside pickup, reservations, and menu management. It supports contactless payments, real-time reporting, and guest management, making it suitable for a wide range of dining establishments from quick service to full-service restaurants.
In 2020, Mad Mobile acquired the CAKE POS system from Sysco Corporation, which has since become a central part of its product offerings. This acquisition has allowed Mad Mobile to expand its capabilities and enhance its product suite to better serve the restaurant industry.
Mad Mobile continuously updates its offerings to include features like tableside ordering, QR code payments, and integrated online ordering. These features are designed to improve service speed, reduce errors, and facilitate seamless menu changes.
Mad Mobile prides itself on a culture of integrity, innovation, and teamwork. The company is committed to creating a supportive work environment that encourages employees to reach their full potential. This culture is reflected in the company's mission to equip businesses with the latest connected technologies to meet the evolving demands of the hospitality industry.
Mad Mobile serves a diverse range of customers, including major restaurant and retail brands such as Ralph Lauren, Texas Roadhouse, and Urban Outfitters. The company has built a strong community of users who benefit from its integrated POS and commerce tools, which are designed to deliver efficient and seamless customer experiences.

Mad Mobile Restaurant POS
By Mad Mobile