

LoopNow
By Loopline Systems
Loopline Systems is a Berlin-based company specializing in performance management and employee engagement solutions.
Founded in 2014, Loopline Systems offers cloud-based software designed to enhance employee performance reviews and boost engagement. Their flagship product, LoopNow, facilitates continuous feedback and flexible Objectives and Key Results (OKR) management, aiming to improve organizational collaboration and productivity.
Established by Nora Heer and Christian Kaller, Loopline Systems has focused on developing tools that digitize and simplify feedback processes. Over the years, the company has expanded its client base across various industries, serving organizations ranging from 50 to 10,000 employees in multiple countries.
Loopline Systems has secured funding through several rounds:
Seed Round (October 2015): Raised an undisclosed amount with participation from IBB Beteiligungsgesellschaft and HTGF.
Series A (February 2016): Secured additional funding from investors including Project A and Monkfish Equity.
LoopNow, the company's primary offering, includes modules for:
Feedback: Performance management, 360-degree feedback, management feedback, project and team feedback, and pulse checks.
Loopline Systems continually updates LoopNow to meet evolving workplace needs. Recent enhancements include improved integration capabilities, such as with Personio, to streamline HR processes, and features designed to support hybrid work environments.
Loopline Systems emphasizes the importance of effective feedback and employee development, both in their product offerings and internal culture. The company promotes agile development, open communication, and a commitment to maximizing employee potential.
Serving clients across various industries and sizes, Loopline Systems has built a diverse user base. The platform is utilized by organizations aiming to enhance their performance management and employee engagement practices. The company also offers resources such as webinars, workshops, and consulting services to support its community in implementing effective feedback and OKR strategies.