Accurate mobile attribution across multiple networks and campaigns.
Robust postbacks and partnership integrations that improve campaign optimization.
Clear visibility into install paths, engagement events, and revenue events.
Comprehensive event taxonomy and customization options for analytics.
Flexible reporting dashboards and the ability to create custom charts and exports.
Per-activation, per-event, or tiered pricing leading to higher-than-expected costs at scale.
Setup/onboarding fees and ongoing professional services charges add to total cost.
Perceived lack of transparent pricing or frequent price changes upon renewal.
Long or complex onboarding processes, especially for large enterprises with many events and partners.
QA and data validation sometimes taking longer than expected, delaying go-live.
