Innkeeper’s Advantage is a cloud-based property management and reservation platform, primarily catering to bed and breakfasts, boutique inns, vacation rentals, and small hotels across the United States, Canada, the Caribbean, and Mexico. It provides an integrated solution that includes website design, booking engine, guest management, channel management, and marketing tools in a single service.
The product was launched in 2007 by Impactiv, Inc., with a primary office located north of Pittsburgh in Wexford, PA. The company has been a pioneer in the industry, including releasing early web-based and mobile booking systems, and was among the first to implement direct connectivity to OTAs such as Booking.com without third-party middleware.
Core offerings include:
Integrated online reservation and booking engine
Custom-designed, mobile-friendly websites
Channel management for Booking.com, Expedia, Airbnb, TripAdvisor, Google Hotel Ads, and others
Automated guest communications (email/SMS)
Rate and yield management with pace reporting
Online payment processing and point of sale
Drag-and-drop calendar, seasonal rate tools, packages, gift certificates, and more
Notable recent innovations include automated guest texting for stay-related communications, mobile-first AMP booking engines, ADA-compliant booking systems, Google Analytics e-commerce integration, and increased focus on direct OTA integration
Innkeeper’s Advantage emphasizes a client-focused, service-driven approach. The company listens closely to customer needs, iteratively enhances its products, and provides ongoing education in internet marketing to maximize clients' returns. Customer support is highlighted as a core value, with services included in all subscriptions and attention to long-term customer relationships.
The platform is used by independent lodging properties, especially smaller inns and B&Bs, with clients across North America and the Caribbean. It is affiliated with professional associations like the Association of Lodging Professionals and various state lodging networks, supporting industry best practices and education. Community sentiment is generally positive, with praise for usability, support, revenue optimization, and the professionalism of end-user websites.
Innkeeper’s Advantage
By Impactiv, Inc
