Fluency

Fluency implementation process:

1. Initial Consultation and Needs Assessment: The process begins with an initial consultation to understand the specific needs and requirements of the business. This phase includes a thorough needs assessment to tailor the software to the business's operational needs.

2. Customization and Configuration: Based on the needs assessment, the software is customized and configured to align with the business's processes and workflows. This step ensures that the software integrates seamlessly with existing systems and meets the unique requirements of the business.

3. Installation and Integration: The next phase involves the installation of the software and its integration with the business's current IT infrastructure. This step may include data migration from existing systems to ensure continuity and accuracy of information.

4. Testing and Quality Assurance: After installation, the software undergoes rigorous testing to identify and resolve any issues. Quality assurance processes are implemented to ensure the software functions as intended and meets all specified requirements.

5. Training and Support: Comprehensive training is provided to the business's staff to ensure they are proficient in using the new software. Ongoing support is available to address any questions or issues that may arise post-implementation.

6. Go-Live and Post-Implementation Review: The final phase is the go-live, where the software is fully deployed and operational. A post-implementation review is conducted to assess the success of the implementation and make any necessary adjustments.

Fluency customization process:

1. Language and Content Customization: Fluency allows users to customize content to their specific needs and tastes, including translating artist names, album titles, credits, performer roles, and genre names into 21 different languages. This feature can be tailored per device or user profile, making it highly adaptable for multilingual households or businesses with diverse language requirements.

2. Advertising Campaign Customization: Fluency's platform enables custom search campaigns at any scale, allowing businesses to launch, manage, and optimize thousands of campaigns quickly and easily. This includes budget management, bid adjustments, and real-time error detection.

3. API and Data Integration: Fluency provides transparent and flexible data integration through its open API, allowing businesses to automatically update hundreds or thousands of ad accounts based on customized business data. This ensures seamless integration with existing tech stacks and supports the unique data needs of each business.

4. User and Role Management: The platform includes features for user, role, and access management, ensuring that different users within an organization can have customized access and permissions based on their roles. This is crucial for maintaining security and operational efficiency.

5. Workflow Automation: Fluency supports workflow automation, which can be customized to fit the specific processes and needs of a business. This includes automating repetitive tasks, reducing errors, and freeing up time for strategic activities.

Benefits of Customization:

• Personalized User Experience: Custom software provides a personalized user experience by designing interfaces and features with the target audience in mind, enhancing user engagement and satisfaction.

• Scalability and Flexibility: Custom software is designed with scalability in mind, allowing it to grow and evolve with the business. This ensures that the software can accommodate new functionalities and increased user loads as needed.

• Competitive Edge: Having a software solution that is tailor-made to meet specific business needs can provide a unique competitive advantage. Custom features and capabilities can set a business apart from competitors relying on generic software.

• Efficient Processes: Custom software is crafted to streamline business processes, eliminating unnecessary steps and inefficiencies, leading to improved productivity and resource utilization.

• Data Security and Compliance: Custom software development companies prioritize security and can integrate robust security measures to protect sensitive business data. Compliance with industry regulations can also be seamlessly incorporated into the software.

1. Fluency Direct (3M M*Modal):

   • Training: Comprehensive training is provided to ensure proficiency in using the software. This includes initial training during the setup phase and ongoing support as needed.

   • Support: Ongoing support is available to address any questions or issues that may arise post-implementation. This includes technical support and assistance with software updates.

2. Fluency Now:

   • Ease of Use: Users have reported that the software is easy to learn and use, with a smooth onboarding process.

   • Customer Support: Highly rated customer support is available to assist users with any issues or questions.

3. Fluency Advertising Automation Platform:

   • Expert Team: The platform is backed by an expert team that provides support and enables user success. This includes assistance with configuration and ongoing management.

4. General Training and Support:

   • Online Training Courses: Companies like Fluency, Inc. offer online training courses that can be attended by an unlimited number of users. Additional training services are available upon request.

   • Customization Services: Customization services are available to tailor the software to specific business needs, ensuring that users can maximize the software's potential.

1. Data Encryption: Fluency usesTransport LayerSecurity (TLS) with256-bit encryptionto secure dataduring transmission.

2. Redundant Infrastructure: The datais stored ondedicated serverswith 2N+2 redundancy, a self-healing infrastructuremanagement system, and 24/7/365 hardwaremonitoring.

3. Firewall Protection: Redundant SonicWall EnterpriseClass Firewalls areused, coupledwith Dell’s SonicWall ComprehensiveGateway SecuritySuite (CGSS) subscription, which includesAnti-virus, Anti-spyware, Intrusion Prevention, and ApplicationIntelligenceand Control Service.

4. HIPAA Compliance: Fluency adheres to HIPAA regulatorycompliance, ensuringthat sensitivehealth informationis protectedaccording toindustry standards.

5. Physical, Technical, and Managerial Safeguards: Fluency andits service providersimplement appropriatephysical, technical, and managerialsafeguards toprotect the informationcollected fromor about users.

6. Amazon WebServices (AWS): Fluency’s servicesare hosted andmanaged withinAmazon’s securedata centers, utilizing AWStechnology, whichis known forits robust securitymeasures andcompliance withindustry standards.

Continuous Delivery and Deployment: Fluency practices continuous delivery and deployment, which involves developing software in short, iterative cycles and releasing updates frequently. This approach ensures that users always have access to the most current version of the software.

1. Automated Updates: The platform supports automated installation and upgrades, which helps free up IT resources and speeds up the update process.

2. Real-Time Error Detection and Performance Monitoring: Fluency’s platform includes real-time error detection and performance monitoring, which helps identify and address issues promptly, ensuring that updates are both timely and effective.

3. User Notifications: Users receive notifications about updates and any issues that may arise, ensuring they are always informed about the status of the software and any necessary actions they need to take.

4. Scalable and Flexible Integration: The platform’s open API allows for seamless integration and updates across multiple ad accounts and business data, ensuring that updates are applied consistently and efficiently.

Data Ownership: According to Fluency, Inc.'s Terms of Service, the Licensee (the user or organization using the software) owns all data generated from or imported into the Software Platform by either the Licensee or any of its Authorized Users. This means that the Licensee retains ownership of all rights, title, and interest in the data, including any trade secret rights in the data generated or imported into the platform.

Data Portability:

• Fluency, Inc. provides the right to data portability, allowing users to receive their personal information (PI) in a structured, commonly used, and machine-readable format. This ensures that users can transfer their data seamlessly if needed.

• Data can be made available for download in Microsoft Excel format via the user interface, ensuring that Licensees can easily access and transfer their data.

• Scaling Up: Fluency’s platform is designed to support scalability through its robust API integrations and modular architecture. This allows organizations to scale their operations efficiently by leveraging programmatic automation and bi-directional APIs, which can handle increased volumes of data and operations without significant manual intervention.

• The platform supports automated installation and upgrades, which helps free up IT resources and speeds up the scaling process.

• Scaling Down: The flexibility of the platform and the modular nature of its services suggest that organizations can adjust their usage and scale down their operations as needed. This would typically involve reducing the number of active modules or services, and potentially renegotiating the terms of service to reflect the reduced usage.

• General Terms:

• Fluency’s services are provided on a subscription basis, and the terms of service include provisions for the suspension of services upon expiration or termination of the subscription. This implies that organizations can adjust their subscription levels based on their current needs, scaling up or down as required.

• The platform’s open API and modular architecture facilitate easy adjustments to the scale of operations, ensuring that organizations can adapt to changing business requirements without significant disruptions.

ContractRenewal

1. Automatic Renewal: The initialterm of the licensingagreement isone calendarmonth, whichautomaticallyrenews on a month-to-month basisfor successive30-day periodsunless eitherparty providesnotice of termination. Therenewal processis automaticunless the Licensee or the Companynotifies theother party oftheir intentto terminatethe licensingagreement atleast 30 daysbefore the endof the currentterm or renewalperiod.

2. Fee Increases: The Companywill not increasefees more thanonce in any consecutivetwelve (12) monthperiod.

ContractCancellation:

1. Termination atWill: Neitherparty has theright to terminatethe agreementat will duringthe applicableterm or renewalperiod, exceptupon expirationby providingthe requirednotice.

2. Termination forMaterial Breach: Eitherparty may terminatethe agreementfor a materialbreach if thebreach is notcured within30 days afterwritten noticeis provided.

3. Reinstatement Fee: If servicesare suspendedand later reinstated, a reinstatement fee of$175.00 or themaximum amountallowable byapplicable lawwill be charged.

4. Transitioning ServicesFee: Uponmaking any requestto the Companyfor a copy ofthe data, theLicensee shallpay the transitioningservice feesset forth inthe licensingorder form.

5. Notice Requirements: Noticesfor terminationor any othercontractual communicationscan be givenvia general noticeon the softwareplatform, electronicmail, or hardcopy writtencommunicationsent by nationallyrecognized overnightdelivery serviceor first-class mail.

Fluency adheres to the following compliance standards:

1. HIPAA Compliance: Fluency software complies with the Health Insurance Portability and Accountability Act (HIPAA), ensuring that sensitive health information is protected according to industry standards.

2. HITECH Compliance: The software also meets the Health Information Technology for Economic and Clinical Health (HITECH) standards, which further enhance the protection of electronic health records and other sensitive data.

3. AWS Security Standards: Fluency’s services are hosted and managed within Amazon’s secure data centers, utilizing AWS technology known for its robust security measures and compliance with industry standards.

4. Data Encryption: Fluency uses Transport Layer Security (TLS) with 256-bit encryption to secure data during transmission, ensuring that sensitive information is protected from unauthorized access.

5. General Data Protection Regulation (GDPR): For users in the European Economic Area (EEA) and the United Kingdom (UK), Fluency complies with GDPR, providing rights such as data access, correction, deletion, and portability.

6. California Consumer Privacy Act (CCPA): For California residents, Fluency complies with the CCPA, providing rights to request disclosure of personal information collected, sold, or shared, and to request correction or deletion of personal information.

7. Other State-Specific Regulations: Fluency also complies with data protection regulations in states like Colorado, Connecticut, and Virginia, providing additional rights such as the right to appeal denied rights requests and opt-out of profiling.