Findity AB is a Swedish SaaS provider in the Fintech/Business Productivity Software category, specializing in embedded expense management. Its platform enables partners—such as banks, ERP/payroll vendors, and fintechs—to deliver branded, card-agnostic expense solutions either via white‑label UIs or a headless Expense API. The company positions itself as focused on expense management, nothing else, emphasizing AI-driven automation, localization, and deep integrations. Public sources list offices in Stockholm, Gothenburg, and Ludvika and highlight expansion across the Nordics, the UK, DACH, the Netherlands, and the US markets as of 2024–2025.
Findity’s site and partner references consistently describe a card-agnostic, localized platform that covers workflows from AI receipt capture through final reconciliation, with more than 35,000 businesses already using the technology and a partner NPS of 74, underscoring strong satisfaction among channel partners.
Findity was founded in 2011 in Sweden and has since grown from a Nordic expense tool into a global embedded platform. Over 2024–2025, Findity executed a visible European expansion, entering the Netherlands (via Nmbrs, a Visma company) and building an advisory network in DACH and the UK, while also reporting US presence in its 2025 market coverage and resources. The company continually publishes research and market insights, such as the State of Expense Management 2025 reports for multiple geographies, signaling both product maturity and thought leadership.
Linked partner testimonials from Monitor ERP, BDO, Hogia, and Visma Spcs indicate Findity’s growth strategy relies on channel partnerships and OEM-style deployments rather than only direct sales—a hallmark of embedded platforms seeking broad market reach with relatively lean go-to-market motions.
Findity offers two primary delivery models:
Core features include AI‑powered OCR receipt capture, real-time card connections (Mastercard, Visa; card‑agnostic), smart categorization, mileage tracking, per diem automation, dimension/cost center mapping, duplicate detection, policy enforcement, delegated approvals, SSO, local compliance, and carbon footprint analytics. Integrations span accounting/ERP/payroll systems and card providers, with 30+ prebuilt integrations cited on platform pages.
The “More features” page details operational and compliance capabilities such as GDPR‑compliant privacy, PCI‑certified storage in Sweden, automatic reminders, flexible reporting, and multilingual support. These features address enterprise-grade deployment requirements while supporting SMB needs for ease-of-use and ROI.
Key recent feature releases include:
Findity’s “Why Findity” page frames culture around being a partner, not a vendor—with pillars of confidence (reliable tech), innovation (expense-first specialization), adaptability (seamless integration, multi‑region), and guidance (invested in partner success). This cultural stance aligns with the embedded model, in which Findity succeeds by helping partners win with a co‑owned customer experience. The company lists offices and active hiring across the Nordics, indicating growth and investment in local teams and support.
Support content emphasizes responsive customer service (CET hours), FAQs, and knowledge bases for users, admins, and partner administrators, further reinforcing the partner-first ethos and structured enablement.
Findity reports that 35,000+ businesses use its technology, with 30+ white‑label partnerships and a partner NPS of 74—strong signals of broad adoption and satisfaction. Review aggregators show high ratings (G2 ~4.9/5; Software Advice ~4.6/5) and testimonials citing time savings, ease of deployment, and responsive support. Community engagement includes webinars, customer/partner stories, and recurring market reports (global and country-level) that disseminate best practices and trends, building both user and partner communities around the platform.
Findity states GDPR compliance, PCI‑certified storage in Sweden, and publishes formal Information Security and Privacy Policy documents. Controls cover encryption, patch management, physical/data center security, redundancy, audit logging, and role-based access—necessary safeguards for embedded fintech workflows. The blog further discusses the Schrems II implications, underscoring Findity’s attention to data sovereignty and compliance for EU customers operating globally.
