Name: Countfire
Brand: Countfire Ltd
SKU: 68878b8e2c64c0e26f4c5f8e
Rating: 4.8 (223 reviews)

Overview of Countfire Software Company

Countfire is a UK-based SaaS company specializing in automated electrical estimating software. It provides a cloud-based platform that helps contractors and estimators streamline takeoffs, pricing, and proposal generation. The company operates fully remotely and serves clients globally.

Founding and Growth

Founded by: Will Jennings (an electrical estimator) and Aidan Kane (a software developer), childhood friends from New Zealand.
Founded in: Around 2012, originally under the name Rapid Tender.
Initial Concept: Started as a consultative service offering 24-hour takeoff turnaround using automation.
Evolution: Transitioned into a full SaaS platform, now offering end-to-end estimating capabilities.
Team Size: As of recent updates, Countfire has grown to a 20-person remote team

Funding and Valuation

It is bootstrapped, growing organically through product adoption and customer success

Product Offerings and Features

Countfire offers a single platform for intelligent estimating, with three core modules:

1. Automated Takeoff

Auto-counts symbols across multiple drawings.
Handles revisions and background removal.
Built-in accuracy checks to prevent missed items.

2. Intelligent Estimating

One-click import of takeoff quantities.
Learns from previous estimates to auto-price items.
Smart views and filters for client-ready reports.

3. Specification Comparison

Automatically highlights changes in revised specs.
Saves comparisons as PDFs for transparency.
Helps users focus on content rather than spotting differences

Acquisitions and Product Expansion

Product expansion has been organic, with major milestones including:

Launch of the Estimate module in 2021.
Continuous UI and workflow improvements.
Enhanced Excel syncing and reporting tools

Countfire AI and New Features

Recent updates have focused on:

Improved symbol recognition.
Faster takeoff workflows.
Enhanced reporting and smart views.
Better revision tracking and spec comparison tools

Company Culture and Values

Remote-first: Entire team works remotely.
Product-focused: Strong emphasis on building tools that solve real-world estimating problems.
Customer-centric: Feedback-driven development, with former estimators on the support team.
Innovative: Committed to modernizing the estimating industry through automation and AI

User Base and Community

Used by estimators across sectors: electrical, lighting, fire safety, AV, and security.
Global reach, with customers in the UK, US, and beyond.
Community engagement through blogs, webinars, and customer stories.
Example: ROC MEP used Countfire to help secure a £5.5 million package for a hospital redevelopment

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Alternatives

Categories Associated

1. Automated Takeoff

2. Intelligent Estimating

3. Specification Comparison