Developer: Microsoft — based in Redmond, WA, part of a global tech leader with ~239,000 employees and $204 billion in revenue
Launch: Introduced in October 2020, built on open-source foundations to offer free UX analytics
Founding and Growth
Created to democratize advanced behavioral analytics—session recordings, heatmaps, and UX insights—for all users
Grew quickly to over 566 active enterprise-level customers, alongside widespread use among SMBs; ranks within the top 14 analytics platforms globally.
Funding and Valuation
Developed and maintained internally by Microsoft; hence, no external funding rounds. It benefits from Microsoft’s broad R&D resources within its existing organizational funding structure.
Product Offerings and Features
Session Recordings: Replay user journeys, complete with rage/dead click detection
Heatmaps: Click, scroll, and movement heatmaps help optimize UI layout r
Insights Dashboard & ML Filters: Automates identification of critical sessions (e.g., excessive scrolling, unexpected exits)
AI Copilot: Chat, session takeaways, conversational queries, combined GA insights
Smart Events, funnel basics, and ML-driven “Insights” filters
Enhanced Privacy Controls: Adjustable data retention, masking strictness, and opt-out support
Company Culture and Values
Aligns with Microsoft’s broader mission: technology as a force for good, pursuing continuous learning, inclusion, transparency, and authentic collaboration
Values woven into Clarity: free access, user privacy, and transparency about data usage
User Base and Community
Serves a wide spectrum—from SMBs and individual bloggers to large enterprises like Cigna, Honda, Toyota, Zurich Insurance, and TD Bank
Strong presence in U.S., U.K., Japan, India; used across industries such as business, retail, education, and tech .
Community engagement spans official tutorials (YouTube channel)
