ad:personam

ad:personam’s pricing strategy is built on the principle of affordability and financial transparency. Unlike traditional DSPs that take a percentage of the ad spend (often hidden) or mandate five-figure monthly commitments, ad:personam offers a flat-rate SaaS subscription. The Starter plan at €149 per month is ideal for small businesses focusing on standard display and native advertising. The Pro plan at €299 per month unlocks high-impact formats such as CTV, video, and audio, along with advanced weather-based targeting. A standout feature is the lack of a minimum ad spend requirement; once the subscription is active, users can spend as little as they want on the actual media. This 'Cancel Anytime' model provides the agility required by startups and small agencies to scale up during peak seasons and scale down during slower periods without financial penalty.