Sopro

1. Project Assessment & Product Selection
   • Evaluate the surface type, environmental conditions, and intended use.

   • Choose appropriate Sopro products (e.g., tile adhesive, grout, waterproofing) based on technical data sheets and coverage calculators.

2. Surface Preparation
   • Clean and prime surfaces using Sopro primers or bonding agents.

   • Ensure substrates meet moisture and structural requirements.

3. Application
   • Apply tile adhesives or waterproofing systems using recommended tools and techniques.

   • Follow curing times and layer thickness guidelines from Sopro’s technical documentation.

4. Finishing
   • Use Sopro grouts and sealants to complete the installation.

   • Apply surface fillers or screeds if needed for leveling or aesthetics.

5. Quality Control & Maintenance
   • Inspect for adhesion, alignment, and finish.

   • Maintain surfaces using compatible Sopro cleaning or sealing products.

Typical Duration

• Small-scale projects (e.g., bathroom tiling): 2–5 days

• Medium-scale renovations (e.g., kitchen or commercial space): 1–2 weeks

• Large-scale construction (e.g., hotels, public buildings): Several weeks to months depending on scope and complexity

Sopro offers a fully managed, bespoke outreach service tailored to each client’s goals, audience, and industry. Key customization features include:

• Bespoke Audience Building: Sopro maps your entire audience from scratch, ensuring outreach targets only your ideal prospects.

• Tailored Messaging: Outreach messages are crafted specifically for your brand and campaign goals, including email, LinkedIn, and display ads.

• Multi-Channel Campaigns: You can choose from email, LinkedIn, display ads (via Audience AdSync), direct mail, and gifting options.

• CRM Integration: Seamless syncing with platforms like HubSpot, Salesforce, Pipedrive, and Zoho to keep your pipeline updated.

• Intent Tracking: Features like IP Match and Engage allow you to act on buyer intent and connect with prospects already researching solutions.

• Live Prospect Lists: Built using your exact criteria and updated continuously to reflect campaign performance.

• Reporting & Analytics: Transparent, real-time reporting via a 24/7 portal, plus regular strategy calls with your account manager.

Sopro’s pricing is transparent but tailored — here’s what you can expect:

• Starting Price: Around $3,800/month (£3,000/month) for a fully managed campaign.

• No Setup Fees: There’s no minimum contract and no hidden setup charges.

• Support & Maintenance:
  • Included in the monthly fee.
  • Dedicated account manager.
  • Ongoing campaign optimization.

  • 24/7 live support via email, phone, chat, and help desk.

• Training Resources:

  • Documentation, webinars, live online sessions, and in-person training available.

Sopro provides a fully managed service, so onboarding is hands-on and tailored. Key support features include:

• Dedicated Account Manager: Every client is assigned a specialist who guides setup, strategy, and ongoing optimization.

• Live Training Sessions: Personalized walkthroughs of the platform and campaign setup.

• Documentation & Help Desk: Access to guides, FAQs, and troubleshooting resources.

• 24/7 Support: Available via email, phone, and chat.

• Campaign Strategy Calls: Regular check-ins to review performance and refine targeting or messaging.

• GDPR Compliance: As a UK-based company, Sopro adheres to GDPR regulations for data privacy and consent.

• Secure Data Storage: Prospect and client data are stored using encrypted systems.

• Access Controls: Role-based permissions to restrict access to sensitive data.

• Regular Audits: Likely includes internal reviews and compliance checks to maintain data integrity.

• Feature Updates: Rolled out regularly, often tied to new outreach channels (e.g., LinkedIn, display ads).

• Backend Improvements: Includes enhancements to audience targeting, CRM integrations, and reporting dashboards.

• Managed Rollouts: Updates are deployed seamlessly without requiring user intervention.

• User Notifications: Clients are informed of major changes via email or during account manager calls.

• Customer Ownership: All customer materials—including documents, data, and prospect lists—remain the property of the client. Sopro acts as a data processor on behalf of the customer.

• Portability: Clients can request access to their data, including campaign deliverables and prospect lists, which are built using the client’s criteria. This supports portability if you choose to migrate to another provider or internal system.

• GDPR & CCPA Compliance: Sopro adheres to UK GDPR, EU GDPR, and U.S. privacy laws like CCPA/CPRA, ensuring lawful handling of personal data.

• Data Processing Agreements: Sopro uses external hosting providers under strict data processing contracts to ensure compliance and security.

Sopro offers flexible terms to accommodate changing business needs:

• No Minimum Contract: Clients are not locked into long-term commitments, allowing for easy scaling or pausing of services.

• Change Orders: Adjustments to campaign scope, volume, or targeting can be made via formal “Change Orders” as defined in their agreement.

• Monthly Pricing Model: Services are billed monthly, starting around £3,000 ($3,800), which makes it easier to scale up or down without renegotiating long-term contracts.

• Dedicated Account Manager: Helps clients adapt campaigns based on performance, budget, or strategic shifts.

Renewal Terms

• No Minimum Contract: Sopro operates on a monthly rolling basis, meaning clients are not locked into long-term commitments.

• Automatic Renewal: Contracts may renew automatically unless notice is given. Specific renewal terms (e.g., duration, pricing changes) are defined in the individual agreement.

• Change Orders: Clients can modify campaign scope, volume, or targeting via formal Change Orders, allowing dynamic scaling.

Cancellation Terms

• Notice Period: Clients must provide written notice to terminate services. The required notice period is typically defined in the agreement (often 30 days).

• No Cancellation for Delivery Delays: Delays in service delivery do not justify cancellation unless caused by Sopro’s breach.

• Customer Obligations: If a client becomes insolvent or fails to provide necessary information, Sopro may extend delivery timelines or suspend services.

• Termination for Breach: Either party may terminate the agreement for material breach, subject to cure periods.

Sopro meets several key compliance benchmarks to ensure data protection and lawful outreach:

• GDPR Compliance: As a UK-based company, Sopro adheres to the General Data Protection Regulation (GDPR), ensuring lawful processing, consent management, and data subject rights.

• CCPA/CPRA Compliance: For U.S. clients, Sopro aligns with California’s privacy laws, including the California Consumer Privacy Act and its amendment, the CPRA.

• Data Processing Agreements: Sopro uses external hosting providers under strict data processing contracts to ensure secure handling of personal data.

• Client Data Ownership: All prospect lists and campaign data built for the client remain the client’s property, supporting portability and transparency.

• Security Measures: While not publicly detailed, Sopro likely employs encryption, access controls, and regular audits to safeguard data.