Sopro

Sopro (short for Social Prospecting) helps businesses start meaningful sales conversations with ideal prospects through personalized, multi-channel outreach. It combines human expertise with advanced technology to deliver fully managed lead generation campaigns.

• Founded: June 19, 2015

• Headquarters: Brighton, East Sussex, United Kingdom

• Legal Name: Prospect Global Ltd

• Operating Status: Active

• Employees: Estimated 251–500

Sopro was co-founded by Ryan Welmans (CEO) and Rob Harlow (Chief Innovation Officer). The company has grown rapidly by offering a unique blend of data-driven prospecting and human-led outreach.

• Growth Score: 84 (Crunchbase metric indicating strong operational and market momentum)

• Expansion: Recently acquired Reach Supreme in the Netherlands to expand its European footprint

• Partnerships: Collaborated with Row Zero to enhance big data analytics capabilities

Sopro delivers a fully managed B2B lead generation service. Key features include:

• Audience Building: Custom-built prospect lists based on client criteria

• Multi-Channel Outreach: Email, LinkedIn, display ads, direct mail, and gifting

• CRM Integration: Syncs with Salesforce, HubSpot, Pipedrive, Zoho, and more

• Intent Tracking: Tools like IP Match and Engage identify warm leads

• Real-Time Reporting: 24/7 campaign dashboard with performance metrics

• Compliance Tools: CookieFirst and GDPR-aligned outreach systems