Name: SKU IQ
Brand: o2oCommerce Inc.
SKU: 692e8e583f6fc3a894547035
Rating: 4.7 (521 reviews)

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SKU IQ

By o2oCommerce Inc.

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Inventory Management Software

Overview of SKU IQ Software Company

Founded in 2011 by Mohith Julapalli and Ruchika Kumar, SKU IQ is a privately held SaaS platform headquartered in Moraga, CA, with a secondary address in San Francisco. Designed by Stanford engineers alongside retail practitioners, the platform was built to simplify omnichannel retail—syncing inventory, orders, product data, and customer information between POS and eCommerce systems.

Founding and Growth

Founded: 2011
Team: ~20–25 employees in 2025
Revenue Trajectory:
- $0 in 2011;
- $630K in 2020;
- $2.5M in 2023;
- $2.7M in 2024 (~11% YoY growth)
Operations: An SMB-focused stance, with no long-term public roadmaps or aggressive international office expansion.

Funding and Valuation

Total Raised: Historically $80K–$475K via accelerator/investor rounds (2015–2016).
Latest Round: Secondary (private) transaction in April 2024.
PitchBook Profile: Identifies seven investors (e.g., Springboard, Simon, Short List Capital).
Valuation: Not publicly disclosed.

Product Offerings and Features

SKU IQ connects POS (Square, Clover, Lightspeed) with eCommerce platforms (Shopify, WooCommerce, Wix, Squarespace, BigCommerce) and social commerce (TikTok Shop). Core capabilities include:

Real-time syncing of inventory, orders, products, and customer data
Multi-location stock aggregation, catalog migration (up to 50K SKUs), duplication cleanup
Unified analytics, fulfillment routing, reserve in-store/same-day/curbside pickup workflows
Free trial, flexible pricing, “sell on TikTok” program

Acquisitions and Product Expansion

Social Commerce: Launched TikTok Shop integration in September 2023
POS Integration: Expanded to support Clover in October 2023 via dedicated blog and Marketplace announcements
Webinars: Active promotion via Square App Marketplace (Sept 2024)
Desktop notes mention Boutiika—a local search engine spin-off using SKU IQ tech, though it's unclear if this is a company initiative or a separate entity.

SKU IQ AI and New Features

Mission: Backed by accessible integrations, simplicity, and trust—“Focused on making inventory management effortless for small merchants”
Team ethos: Hands-on retail and engineering pedigree, lean staffing (11–50 employees per LinkedIn; 20–25 reported by LATKA). BuiltIn ranks culture as remote-forward, with onsite optional.
Inclusive stance: No explicit DE&I programs, but listings like CrunchBase highlight “Women Founded”.