Second Street
By Upland Software, Inc
Define Promotion Goals & Select Promotion Type
Identify objectives (e.g., audience engagement, lead generation, revenue growth).
Choose the type of interactive promotion (ballot, quiz, poll, contest, etc.)
Set Up the Campaign
Use Second Street’s turnkey templates to build your campaign.
Customize the landing page, entry forms, and user experience
Nomination Phase (if applicable)
Open nominations for a set period (typically 3-4 weeks).
Collect and review write-in nominations from participants
Transition/Moderation Period
Moderate and merge nominations to determine top nominees.
Prepare the final list for the voting phase (minimum 3 weeks recommended)
Voting Phase
Launch the voting phase with selected nominees.
Voting typically lasts 3-4 weeks, during which participants vote for their favorites
Winner’s Phase
Identify and announce winners and finalists.
Publish results online and through other channels (special issues, events, etc.)
Post-Campaign Activities
Analyze results and ROI.
Supports various interactive promotions, including AI-powered quizzes, polls, ballots, surveys, photo contests, and more, all of which can be tailored to specific business objectives and branding needs.
Offers over 1,000 turnkey templates, allowing businesses to quickly launch campaigns that can be further customized for content, design, and branding.
Allows for the addition of business logos, color schemes, and sponsor branding to ensure each campaign matches the company’s visual identity.
Enables the creation of custom entry forms with fields specific to business needs, supporting detailed data capture and segmentation for lead generation.
Businesses can add custom calls-to-action, thank you messages, and social sharing text, tailoring the user journey and post-entry experience.
Supports integration with platforms like Mobile Commons, enabling custom field mapping and syncing opt-ins, as well as embedding campaigns on business websites or sharing via SMS, email, and social media.
Provides detailed analytics and reporting features, allowing businesses to track campaign performance, audience engagement, and ROI, which can be tailored to specific business KPIs.
Offers options to include customizable ad placements and email opt-ins, delivering targeted leads to sponsors and advertisers.
Designed to accommodate a variety of organizations, from small businesses to large enterprises, with features that scale according to business requirements.
Access to industry experts and customer success teams who assist with campaign customization, optimization, and troubleshooting, ensuring the platform fits unique business strategies.
Comprehensive Training Resources
Second Street provides a dedicated training section called the Second Street Lab, which offers a variety of training materials, recommended content, and ongoing educational resources for new users.
Users can access webinars, including the "Second Street Master Class," which delivers in-depth guidance on launching and optimizing campaigns.
On-Demand and Live Webinars
Regularly scheduled and on-demand webinars help users understand best practices, new features, and strategies for maximizing platform value.
Video Tutorials and How-To Guides
The platform offers video tutorials explaining how to create, manage, and monetize different types of promotions, making it easier for new users to get started.
Expert Consultation
Access to industry experts and customer success teams who provide personalized support, answer questions, and help tailor campaigns to specific business needs.
Ongoing Support and Updates
Continuous updates to training content and resources ensure users stay informed about the latest platform features and industry trends.
Self-Service Knowledge Base
Data Encryption
All information inputted by users is protected by secure server software (SSL), which encrypts data before transmission to prevent unauthorized access during transfer.
Access Controls
Only authorized team members and select partners can access user data, and solely for necessary operational reasons.
Data Minimization and Retention
Data is retained only as long as needed for the purposes for which it was collected, reducing unnecessary storage and exposure.
User Rights and Controls
Users have the right to access, correct, or request deletion of their data, and can opt out of certain data uses or contact support for concerns.
Third-Party Authentication and Services
Uses trusted third-party authentication services such as Facebook Authentication, Google OAuth, and AWS Amplify for secure registration and login processes.
Cookie and Tracking Management
Utilizes cookies and web beacons to enhance user experience, with clear policies and opt-out options available for users.
Data Processing Agreements
When partnering with third parties, Second Street ensures contracts are in place to enforce proper data protection and privacy standards.
Complies with applicable laws and regulations regarding personal information protection, and cooperates with authorities as required.
Regular Policy Updates
Privacy and security policies are regularly updated, with notifications provided for significant changes to ensure transparency.
Physical and Technical Safeguards
SaaS contracts, like those typically used by Second Street, often include an automatic renewal clause. This means that after the initial contract term ends, the agreement renews for a specified period (such as 12 or 24 months) unless either party provides written notice of non-renewal within a set timeframe (commonly 30–60 days before the renewal date).
To prevent automatic renewal, either party usually must send a written notice of intent not to renew the contract within the notice period defined in the agreement (for example, at least 60 days before the end of the current term).
Renewal is an opportunity for both parties to review and renegotiate contract terms, such as pricing, service levels, or features, before the new term begins.
Cancellation (Termination) Terms
Termination for Convenience: Some SaaS contracts allow either party to terminate the agreement for any reason, provided they give advance written notice (e.g., 30, 60, or 90 days). The specific notice period and any associated fees are defined in the contract.
Termination for Cause: Either party can terminate the contract immediately if the other party breaches material terms of the agreement and fails to remedy the breach within a specified cure period (commonly 30 days).
Early Termination Fees: If a customer cancels before the end of the contract term, there may be an early termination fee to compensate for the provider’s lost revenue or incurred costs.
Post-Termination Obligations: Contracts may specify procedures for data retrieval or transition services after termination, ensuring customers can access or migrate their data before access is revoked.
If the contract is arranged online or remotely, customers may have a statutory 14-day cooling-off period to cancel without penalty, unless services have already begun.
