Second Street

Second Street, now part of Upland Software, is a leading audience engagement platform that helps media companies, marketers, and organizations create a wide variety of interactive campaigns to drive digital revenue, grow email databases, and boost consumer engagement. Through the platform, users can deploy contests, sweepstakes, AI-powered quizzes, ballots, polls, surveys, and photo contests, all through a self-serve platform with no requirement for specialized technical skills. With over 1,000 turnkey templates and rich customization, Second Street allows businesses to quickly develop branded, timely promotions that suit their audience or advertiser needs, with measurable outcomes frequently realized in as short a time frame as two weeks. The campaigns can be distributed across websites, social media, email, and mobile, with extensive reach and high participation rates. A key strength of Second Street is the robust data capture and segmentation that it offers. Each campaign is constructed not only to engage audiences but also to collect valuable first-party data through customizable lead-gen questions, email opt-ins, and interactive forms. That data is easy to segment and export for use in future marketing campaigns, allowing organizations to build richer consumer profiles and send targeted communications that increase conversion rates. The platform's analytics provide detailed data on campaign performance, participant behavior, and ROI, enabling users to refine strategies and demonstrate tangible value to sponsors and stakeholders. CRM and marketing tool integration also streamlines workflows, while features like custom ad breaks and incentivized social sharing maximize both engagement and revenue opportunities. Second Street is trusted by thousands of organizations, including major media companies, thanks to its proven reliability, scalability, and solid customer support. The system supports high-volume campaigns, with capacity for hundreds of thousands of participants and multi-user account management for larger organizations. Customers consistently praise Second Street's usability, timely support, and range of campaign types, with some noting a learning curve for more advanced features and desiring more design flexibility. Through its customer success orientation, vertical expertise, and continuous innovation, including AI-powered quiz generation-Second Street offers an award-winning platform for any business seeking to take audience engagement to the limit, grow digital revenue, and build a profitable marketing database through interactive content and promotions.

Second Street is unique from the others with its unprecedented flexibility, scalability, and user-centricity as the go-to platform for interaction with audiences and interactive promotion. One of its biggest differentiators is the sheer variety of campaign types provided-more than a dozen, from AI-enabled quizzes, ballots, polls, surveys, and photo contests more than 1,000 ready-to-go templates that empower users to launch branded, interactive campaigns in minutes without writing code. This extensive library allows organizations to quickly shift to advertiser demand and audience interest so that campaigns remain contemporary, pertinent, and effective at driving engagement and revenue. The strong data capture and segmentation functionality of the platform is another differentiator. Second Street not only enables organizations to capture rich first-party data from lead-gen forms and opt-ins, but also sophisticated segmentation and analytics features that help build rich consumer profiles for targeted marketing. This data-driven approach has proven to boost both engagement rates and online sales, with many customers noting a 10x return on ad revenue upon using Second Street for interactive campaigns. The Notify and Share feature of the platform also adds value by passing hot leads to advertisers safely and in real-time, streamlining follow-up, and ensuring that there is a means to comply with privacy regulations. Ease of use and support are consistently mentioned by users as a reason Second Street trumps other solutions. The simple, self-serve interface is wonderful for creating, executing, and optimizing campaigns without requiring high-level technical expertise, and the support team is responsive and industry-savvy, so users have assistance when they need it. The site's proven ability to handle hundreds of thousands of entries and votes seamlessly-and continued innovation, such as AI-supported content and seamless cross-channel delivery-increase its leadership status. Lastly, the combination of campaign variety, strong data tools, revenue-building outcomes, and class-leading support in Second Street renders it the first port of call for organizations seeking to achieve maximum audience engagement and digital growth.

• Small Businesses (1-99)
• Mid Market (100-500)
• Enterprise (500+)