Roxhill Media
By Roxhill Media
Roxhill Media offers a platform that enables PR professionals to efficiently identify and engage with journalists pertinent to their specific sectors. The platform provides access to a comprehensive media database, real-time article tracking, and journalist social feeds, facilitating the development of meaningful relationships between PRs and the media.
Established in 2013 by Alex Northcott, who previously founded Gorkana in 2004, Roxhill Media has leveraged Northcott's extensive experience in PR and journalism to develop a user-centric platform. As of October 2021, the company employed approximately 70 individuals, reflecting steady growth since its inception.
The platform provides several key features:
Media Database: Access to over 190,000 in-depth journalist profiles, enabling PR professionals to identify and connect with relevant media contacts.
Real-Time Article Tracking: Monitoring of journalists' recent work to inform timely and relevant outreach.
Social Media Integration: Insights into journalists' social media activity to better understand their interests and engagement.
Press Release Distribution: Tools to disseminate press releases effectively to targeted media lists.
Roxhill Media regularly updates its platform to introduce new functionalities aimed at improving user experience and effectiveness. While specific recent features are not detailed in the available information, the company's commitment to innovation suggests ongoing development efforts.
Roxhill Media emphasizes bridging the gap between PR professionals and journalists, fostering respectful and meaningful relationships within the media industry. The team comprises individuals with backgrounds in both PR and journalism, underscoring a culture of collaboration and industry expertise.
The platform serves a diverse clientele, including major corporations such as BP, Barclays, Knight Frank, Eurostar, and AstraZeneca. This wide-ranging user base reflects Roxhill Media's capacity to cater to various industries and PR needs.
