Pulsar is a leading audience intelligence and social listening platform that leverages rich data sets, artificial intelligence (AI), and human insights to provide actionable insights for brands and organizations. Its primary focus is on understanding online audiences, enabling clients to tailor their marketing and communication strategies effectively.
Pulsar was founded in the early 2010s as part of the social insights practice at the innovation consultancy Face. The need for tools that could analyze conversations on social media led to its development. Over the years, Pulsar has evolved from traditional social listening to a comprehensive audience intelligence platform, catering to a diverse clientele that includes marketers, strategists, and creatives. In 2019, Pulsar became part of the AIM-listed Access Intelligence group, which further facilitated its growth and expansion into new markets, including APAC after acquiring Isentia in 2021.
Pulsar has raised approximately $2.3 million in funding. The company is part of Access Intelligence, which has been recognized as one of Europe’s fastest-growing companies according to the Financial Times, indicating a strong financial position and growth trajectory.
The acquisition of Isentia in 2021 significantly expanded Pulsar's capabilities in media intelligence across the APAC region. This move allowed Pulsar to enhance its product offerings by integrating Isentia's media monitoring solutions, thereby providing clients with a more comprehensive suite of tools for audience engagement.
Recent developments have included enhancements in AI capabilities for better data analysis, improved user interfaces for easier navigation, and expanded data sources for richer insights. These innovations aim to keep pace with the rapidly changing digital landscape.
Pulsar promotes a culture centered around innovation, collaboration, and audience-centric strategies. The company values continuous improvement and invests in developing new services and products that meet evolving client needs.
Pulsar serves over 6,000 organizations, including major brands like Apple, Coca-Cola, and HSBC. Its user base spans various sectors such as marketing agencies, public sector organizations, and blue-chip enterprises. The platform fosters a community focused on sharing insights and best practices among professionals in marketing and communications.
Pulsar Platform
By Pulsar Platform
