Initial Consultation & Demo: Begins with a tailored demo and strategic discussion to align on goals and therapeutic areas.
Data Integration & Mapping: PeakData integrates public data sources and maps HCPs relevant to the client’s market.
Platform Configuration: Custom filters and segmentation tools are configured based on client needs.
Training & Onboarding: Teams receive onboarding support to navigate the platform and interpret insights.
Go-Live & Optimization: Once live, clients can immediately begin using the platform, with ongoing refinement based on feedback.
Estimated Timeline: similar AI-driven SaaS platforms typically take 4–8 weeks from kickoff to full deployment depending on scope and complexity
Customisation
Therapeutic Area Focus: Clients can tailor the platform to specific disease areas or specialties.
Geographic Targeting: Supports segmentation by country, region, or local markets.
Influence Filters: Allows filtering by digital activity, research output, or peer connections.
Account Mapping: HCPs can be linked to target accounts for territory planning.
Engagement Tracking: Custom dashboards visualize the impact of outreach and messaging.
Event Planning Support: Helps select speakers and participants based on current research and influence.
Integration Potential: platforms like PeakData often offer API or CRM integration options for enterprise clients.
Additional Costs
Setup Fees: but enterprise platforms typically charge onboarding or configuration fees.
Maintenance & Updates: Likely included in the SaaS subscription, with continuous data refresh and platform enhancements.
Support Charges: most platforms offer standard support with premium options for large clients.
Customization Costs: Deep customization or integration may incur additional charges depending on scope.
Training
Onboarding Sessions: New clients typically receive guided onboarding to familiarize teams with the platform’s features and workflows.
Tailored Training: Training is customized to the client’s therapeutic focus, market needs, and team roles (e.g., medical affairs vs. sales).
Dedicated Account Managers: Clients are assigned account managers to ensure smooth implementation and ongoing support.
Helpdesk Access: Users can reach out for technical assistance or platform guidance through PeakData’s support channels.
Continuous Enablement: As new features roll out, clients receive updates and training to maximize usage.
Strategic Consultation: PeakData offers strategic insights to help clients refine segmentation and targeting based on evolving data.
Security Measures
Cybersecurity Rating: PeakData holds a strong cybersecurity score (86/100) from SecurityScorecard, indicating robust protection practices.
Network Security: The platform monitors for open access points, misconfigured SSL certificates, and database vulnerabilities.
Patching Cadence: Regular updates are applied to operating systems, software, and hardware to minimize exposure to threats.
Zero-Day Response: Security teams are equipped to react quickly to emerging threats and reduce risk exposure timelines.
Private Documentation: ensuring transparency and compliance.
Updates
Regular Feature Releases: PeakData continuously enhances its platform with new capabilities and refinements based on client feedback.
Managed Rollouts: Updates are deployed in a controlled manner to ensure stability and minimize disruption.
Client Notification: Users are informed of new features and changes, often accompanied by training or documentation.
Security Updates: Critical patches and security enhancements are prioritized to maintain data integrity and platform reliability.
Data Ownership and Portability
Customer Data Rights: Customers retain ownership of their own background intellectual property and any data they provide to PeakData.
Project Data: PeakData may generate aggregated and de-identified data based on customer inputs, which may be used internally or shared in anonymized form.
Data Access: Customers are granted access to a subset of data via the PeakData platform, but the platform itself and its underlying datasets remain proprietary.
Portability: data delivery methods include secure file transfer and online access, suggesting some level of portability upon request.
Scaling Up / Down
Account Flexibility: Customers receive an administrator account that can create sub-accounts for team members, with the total number of accounts defined in the Statement of Work (SOW).
Scope Adjustments: Changes to the number of users, data volume, or geographic coverage likely require an updated SOW or contract amendment.
Platform Access: SaaS access is scalable, but any expansion in services or data scope must be contractually agreed upon.
The terms & conditions for contract renewal and cancellation
Defined Agreement: All services are governed by a formal Agreement and Statement of Work outlining deliverables, duration, and terms.
Renewal Process: Renewal terms a involve mutual agreement and updated scope or pricing.
Cancellation Rights: Customers may terminate the agreement, but terms for notice period, data return, and final billing are defined in the contract.
Data Return or Destruction: Upon termination, PeakData may return or destroy customer data, depending on feasibility and mutual agreement.
Compliance
GDPR Compliance: PeakData adheres to the General Data Protection Regulation (GDPR), ensuring lawful processing of personal data.
Cybersecurity Rating: Holds a strong score (86/100) from SecurityScorecard, indicating robust security practices.
Data Protection Measures: Includes patching cadence, network security, and breach response protocols.
Confidentiality and Consent: Contracts include clauses for data confidentiality, user consent, and breach liability.
