Noovy is a cloud-based hotel management software company headquartered in Dublin, Ireland. Founded in 2015 by Jonatan Joseph Tsuff, Noovy provides end-to-end digital solutions for independent hotels, B&Bs, and small hotel groups. The platform is designed to simplify hotel operations, boost direct bookings, and enhance guest experiences through automation, AI, and intuitive design.
Jonatan Joseph Tsuff, a hospitality and tech entrepreneur, launched Noovy with the vision of empowering independent hoteliers to regain control from high-commission platforms and deliver better guest experiences. Since its founding, Noovy has grown steadily, now employing around 30 team members. The company has built a reputation for being agile, customer-focused, and deeply rooted in hospitality expertise.
Despite its growth, Noovy remains unfunded, having not raised any venture capital or external investment. This independence allows it to prioritize product development and customer needs without investor pressure.
Noovy offers a comprehensive suite of hotel management tools, including:
These features are designed to automate workflows, reduce operational overhead, and increase profitability for independent hotels.
Recent updates to Noovy include:
These updates are rolled out regularly via Noovy’s cloud infrastructure, ensuring users always have access to the latest tools without manual upgrades.
Noovy’s culture is rooted in hospitality. Many team members have direct experience in hotel operations, which informs the platform’s design and customer support. The company values partnership, empathy, and empowerment, aiming to be the most loved technology partner for independent hotels. It promotes a power shift from big platforms to small hotels, advocating for direct bookings and personalized guest experiences.
Noovy’s team is described as collaborative, innovative, and mission-driven. The company offers remote and Dublin-based roles, emphasizing flexibility and global reach.
Noovy serves a global user base, with customers in Europe, and likely in the Middle East and other regions, although specific client names are not publicly listed. The platform is especially popular among independent hoteliers, multi-property managers, and B&B operators seeking affordable, scalable, and easy-to-use solutions.
Customer feedback highlights Noovy’s ease of use, responsive support, and impact on direct bookings and operational efficiency. The company maintains a strong community through webinars, onboarding sessions, and personalized support.
