Loom
By Loom
Loom is a video communication platform that facilitates the creation and sharing of asynchronous video messages. Founded with the mission to enhance workplace communication, Loom allows users to record their screens, webcams, or both, providing a versatile tool for conveying information visually. The platform is particularly popular among remote teams and educators, as it enables clear and effective communication without the need for live meetings. With its user-friendly interface and seamless sharing capabilities, Loom has become a trusted tool for over 21 million users globally.
Loom was founded in 2015 by Joe Thomas, Vinay Hiremath, and Shahed Khan. The company quickly gained traction due to its innovative approach to video communication, which addressed the growing need for asynchronous communication tools in remote and distributed work environments. Loom's growth has been fueled by its product-led go-to-market strategy, which focuses on building a product that naturally attracts and retains users. This strategy has helped Loom expand its user base to over 25 million people across 400,000 companies.
Loom has successfully raised over $200 million in funding from various investors, which has supported its rapid growth and product development. In October 2023, Loom was acquired by Atlassian for approximately $975 million, reflecting its strong market position and valuation. This acquisition is expected to enhance Loom's capabilities and integration within Atlassian's suite of productivity tools, further expanding its reach and impact.
Loom offers a range of features designed to enhance video communication. Key features include screen recording, video editing, and easy sharing via links or embeds. The platform also supports transcriptions and closed captions in multiple languages, improving accessibility. Loom's AI-powered tools provide insights into video performance and viewer engagement, helping users optimize their communication strategies. The platform is available in different plans, including Starter, Business, and Enterprise, each offering varying levels of features and support.
In October 2023, Loom was acquired by Atlassian, a leading provider of collaboration and productivity software. This acquisition is expected to drive further product expansion and integration with Atlassian's existing tools, enhancing Loom's capabilities and market reach. Prior to this, Loom had been expanding its product offerings by introducing new features and improving existing functionalities to better serve its diverse user base.
Loom continuously updates its platform to introduce new features and improve user experience. Recent updates have included the launch of a suite of AI-powered tools, enhanced transcription and caption capabilities in over 50 languages, and integration with Google services. These new features are designed to provide users with more powerful and flexible video communication options, enabling them to communicate more effectively and efficiently.
Loom is built on a culture of innovation, collaboration, and customer-centricity. The company values authenticity and transparency, both in its internal operations and in its interactions with users. Loom's mission is to empower individuals and teams to communicate more effectively, and this is reflected in its commitment to developing tools that enhance communication and collaboration. The company fosters a supportive and inclusive work environment, encouraging employees to contribute to its mission and growth.
Loom serves a diverse user base that includes remote teams, educators, and businesses across various industries. Its community of users benefits from the platform's ability to facilitate clear and effective communication, enhancing productivity and collaboration. With over 25 million users worldwide, Loom has established a strong community that shares insights and best practices, contributing to the platform's ongoing success and development. The acquisition by Atlassian is expected to further strengthen this community by integrating Loom's capabilities with Atlassian's suite of tools.
