Liine is a Raleigh, NC–based SaaS platform focused on optimizing patient acquisition for specialty healthcare and dental practices. It uses AI and call automation to help doctors convert more calls, web leads, and inquiries into booked appointments
Founded in 2016 by Brad Blaser (CEO) and Charlie Wiin (CRO) as a tool specifically for provider offices and call centers
Total funding: ~$6.8 M (seed + debt + equity rounds)
Key rounds:
Dec 2024: $1.85 M undisclosed
Oct 2022: $3 M led by Eastside Partners (Raleigh-based investment firm
Prior debt financing: $0.9 M (2020); $0.2 M (Aug 2021)
2018: $50 k NC IDEA grant
Valuation: Recent estimates value the company at ~$4 M–4.3 M post-last round
Call recording + conversational AI: Automatically transcribes and classifies calls to identify new vs. existing patients, capture booking status, and reasons for decline
Web lead automation: Instant call-back on emailed web forms via FormFlow; staff can connect instantly with leads
Analytics dashboard: Offers insights into marketing performance, conversion rates, staff efficiency, and missed opportunities
FormFlow tech: Automated callback for web leads—practices reportedly triple new patient web-lead conversions
Mission-driven: Committed to “simplify patient acquisition” via technology e
Customer-focused: Emphasizes data-driven ROI and ease of use for healthcare staff
Primary customers: Specialty practices, dental clinics, MSOs, DSOs in the U.S.
Impact metrics: Practices report 10–25 % improvement in lead-to-booking rates; e.g.:
Triangle Region EmergeOrtho: +217 new patients/month → +$2.6 M/year
Chapel Hill CarolinasDentist: +43 % consult rate; 82× ROI
