LegitFit is a software company based in Cork, Ireland, specializing in management solutions for gyms, fitness studios, and independent fitness professionals. The platform is designed to streamline administrative tasks, automate workflows, and enhance the overall client experience. LegitFit’s all-in-one system covers member management, scheduling, payments, communication, and marketing, helping fitness businesses operate more efficiently and grow.
LegitFit was founded in 2019 by Ryan O’Neill, Gearoid Collins, and Ian O’Sullivan. The founders, who are friends from Cork, developed the idea while participating in the Ignite entrepreneurship program at University College Cork. Their journey included joining the Techstars accelerator, which helped them refine their product and secure early funding. Since launching, LegitFit has expanded rapidly, now serving clients in over 15 countries, including Ireland, the UK, the US, Canada, Australia, and New Zealand. The company was recognized as the Emerging Cork Company of the Year in 2023.
LegitFit has raised over €1.6 million in funding, including a pre-seed round from accelerator programs and a €1 million seed round led by notable investors such as Delta Partners, Bank of Ireland, Enterprise Ireland, and Fexco. By mid-2024, the total funding had reached more than $3 million across several rounds, supporting product development and international expansion.
LegitFit provides a comprehensive suite of tools for fitness business management, including:
In 2021, LegitFit acquired GoFyt, a UK-based fitness marketplace platform. This acquisition allowed LegitFit to expand into the UK market and brought additional features and tools to both platforms’ user bases. The move reflects LegitFit’s strategy of international growth and broadening its offerings for fitness professionals.
LegitFit regularly updates its platform with new features and improvements. Recent enhancements include:
LegitFit’s culture emphasizes teamwork, innovation, and exceptional customer service. The company is committed to providing a five-star experience, with prompt support and personalized training for all users. Collaboration, both internally and with clients, is a core value. LegitFit encourages creative problem-solving and continuous learning, supporting its team with hackathons, team-building events, and a strong community spirit.
LegitFit serves hundreds of fitness businesses worldwide, from gyms and studios to individual trainers and wellness professionals. The platform is known for its user-friendly interface, ease of use, and responsive customer support. LegitFit fosters a supportive user community, offering forums, group chats, and live Q&A sessions for sharing experiences and advice. The company is dedicated to diversity, inclusion, and creating a welcoming environment for all fitness professionals.
