Knock CRM
By RealPage, Inc
Knock CRM is a leading SaaS provider for the multifamily housing industry, specializing in cloud-based front-office technology that streamlines leasing, marketing, resident engagement, and performance management for property management companies. The platform is lauded for improving operational efficiency, driving resident acquisition and retention, and providing modern, enjoyable experiences for renters and leasing teams alike.
Knock CRM offers an integrated suite of tools for multifamily owners and operators, covering self-scheduling tours, marketing attribution, omnichannel messaging, gamified task management, centralized team oversight, strategic planning, and deep analytics with Knock Insights. The system centralizes lead-to-lease workflows, enables team benchmarking, supports remote workforce management, and continuously innovates to maximize NOI (Net Operating Income) and improve leasing results for any property portfolio.
Knock CRM was developed by a team with deep expertise in property management technology and multifamily operations. The company has steadily grown through product innovation and strong relationships with leading apartment operators—serving portfolios from thousands to tens of thousands of units, and supporting distributed, multi-location teams as well as central leasing operations. Industry testimonials showcase Knock’s reliable roadmap delivery and long-standing client partnerships.
Key Knock CRM features include:
Knock Now™ for self-service tour scheduling from any site or app
Automated marketing campaigns and omnichannel communication across email, text, voice, and chat
Source attribution, lead nurture, and visitor experience management
Gamified task management and performance analytics for leasing teams
Centralized property, team, and data oversight
Role-based user permissions and benchmarking tools
Fully mobile workforce support and remote leasing capabilities
PMS and API integration for industry interoperability
Recent advancements include real-time analytics dashboards, deeper benchmarking for team and property performance, increased configurability for lead routing, integration enhancements with third-party PMS, expanded mobile functionality for remote workforces, and continuous updates that reflect multifamily industry changes and community needs.
Knock CRM focuses on responsive customer care, transparency in product development and roadmap delivery, and a high standard of reliability and empathy for multifamily clients. Testimonials consistently highlight Knock’s ability to listen to customer feedback, deliver on promises, and foster partnership-based relationships with leasing teams and IT departments. The company culture is built on innovation, collaboration, and maintaining peace of mind for clients navigating rapidly changing market conditions.
Knock CRM’s user base spans thousands of multifamily properties and covers owners, operators, leasing teams, IT departments, executives, and marketers. User feedback points to significant gains in lead volume, conversion rates, and revenue following adoption, with case studies citing up to 45% increases in leads and 365% increases in converted leases. The Knock community engages actively via case studies, webinars, research, and success stories—contributing to ongoing product refinement and industry leadership.
