
Fluency Voice Technology, known for its innovative speech recognition solutions, is a prominent player in providing automated voice applications, particularly for call centers in sectors like banking, retail, and utilities. Founded with a vision to simplify customer interactions, Fluency has made substantial strides in both the UK and the global market, helping organizations reduce customer service costs by enabling natural, voice-driven interactions over the phone. Notably, Fluency attracted venture capital from Kennet Venture Partners and Favonius Ventures in 2004, which helped to fund product development and expand its footprint into the U.S. market
Homisco, the parent company of Braxtel, has been in operation since 1981, focusing on communication technologies across various sectors, including hospitality. Fluency’s deployment as a reliable call center tool is supported by Homisco's strong experience in telecommunications and hospitality, allowing Fluency to grow as a tailored solution specifically for the reservation needs of hotels and similar enterprises.
Fluency's product offerings include voice-driven applications that automate high-volume customer service interactions. These solutions are popular among major enterprises like Powergen, Barclaycard, and Royal Mail. The applications are tailored to meet specific industry requirements, offering flexibility and cost-saving benefits in sectors where customer service demand is high. The company's acquisition of SRC Telecom, a provider of hosted speech services, further strengthened its product suite, allowing Fluency to expand from on-premises to hosted solutions, which appeal to organizations looking for versatile deployment options.
Homisco’s focus on continuously enhancing Fluency includes maintaining support for IVR, call routing, and real-time reporting capabilities. Regular updates and feature requests are integrated based on client feedback to ensure Fluency remains adaptable to evolving business communication needs.
As part of Homisco's broader hospitality communication solutions, Fluency emphasizes customization, flexibility, and customer service quality. Homisco values ease of integration and client satisfaction, demonstrated through Fluency's interoperability with existing property management systems (PMS) and customer support that is available 24/7.
Fluency's user base consists mainly of hospitality and reservation groups needing reliable, unified communication tools. Homisco’s history of serving the hospitality industry supports Fluency’s role as a trusted solution, particularly for small and medium-sized businesses looking for effective call management, reporting, and customer interaction capabilities.