Esticom is a cloud-based takeoff and estimating software designed for general and specialty contractors, including trades such as electrical, plumbing, HVAC, and more. Its primary goal is to streamline the preconstruction process by automating takeoff and estimating tasks, thereby increasing accuracy and efficiency. Esticom was founded in 2015 and has been integrated into Procore Technologies since its acquisition in 2020.
Esticom was founded in 2015 by former contractors Chris Lee and Rob Hock. The company was established to address the inefficiencies in the traditional methods of construction estimating and takeoff, which often relied on paper plans and spreadsheets. Esticom quickly gained traction in the construction industry, serving over 1,000 customers and approximately 1,600 users by the time of its acquisition by Procore in 2020.
Esticom has never raised outside capital, which is relatively uncommon for a tech startup. This self-sustained growth model speaks to the strong market demand and the efficacy of its product offerings. The acquisition by Procore Technologies was valued at $15.1 million, including cash and stock considerations.
Esticom offers a comprehensive suite of tools designed to streamline the takeoff and estimating process:
Procore Technologies acquired Esticom on October 14, 2020, to enhance its preconstruction offerings. This acquisition allows Procore to provide a more comprehensive solution by integrating Esticom’s estimating functionalities into its broader project management platform. The integration aims to connect preconstruction data with construction workflows, improving overall project efficiency and cost management.
Esticom continues to innovate with features like AutoCount and Automatic Plan Renaming, which leverage machine learning to improve the accuracy and speed of takeoff processes. These features help contractors quickly quantify materials and labor costs, significantly reducing the time and effort required for project estimation.
Esticom, now operating under Procore, emphasizes innovation, efficiency, and user-centric design. The company culture is rooted in its mission to modernize the construction industry by replacing outdated methods with cutting-edge technology. This focus on continuous improvement and customer satisfaction aligns with Procore’s broader mission to connect all stakeholders in the construction process on a single platform.
Esticom serves a diverse user base that includes general contractors, specialty contractors, and trades such as electrical, plumbing, HVAC, and more. The software is particularly popular among mid- to large-sized firms that benefit from its cloud-based accessibility and real-time data capabilities. Esticom’s integration with Procore has further expanded its reach, providing users with a unified platform for managing all phases of construction projects.
