
Close is a dynamic Customer Relationship Management (CRM) software company that focuses on providing an integrated sales platform for small and medium-sized businesses (SMBs) and startups. The company is renowned for its user-friendly interface, robust automation features, and comprehensive communication tools, which include built-in calling, SMS, and email functionalities. Close aims to streamline the sales process, enabling sales teams to increase productivity and close more deals efficiently.
Close was founded by Steli Efti, who initially started with ElasticSales, a sales-as-a-service platform. The CRM software, Close, was developed in-house to improve the performance of ElasticSales' salespeople. Recognizing the potential of the software, the team pivoted to focus on Close as a standalone product. Since its inception, Close has experienced significant growth, driven by its commitment to simplifying sales processes and enhancing team productivity. The company has seen sales growth of 20% per week at certain stages and has expanded its user base rapidly.
Close has raised funding from notable investors, including SV Angel, Spark Capital, and David Tisch. The funding has been instrumental in accelerating product development, expanding the engineering team, and enhancing the software's capabilities. While specific valuation details are not publicly disclosed, the consistent growth and investor interest suggest a strong market position and promising future prospects.
Close offers a comprehensive suite of features designed to optimize sales processes:
Close has focused on organic growth and continuous product enhancement rather than acquisitions. The company regularly updates its software, adding new features and improving existing ones based on user feedback and market trends. This approach ensures that Close remains a cutting-edge solution for sales teams.
Recent updates to Close have included enhancements to its automation capabilities, improved reporting and analytics tools, and expanded integration options with other sales and marketing tools. These updates are designed to further streamline sales processes and provide deeper insights into sales performance.
Close places a strong emphasis on its core values, which include transparency, customer-centricity, and continuous improvement. The company fosters a culture of innovation and collaboration, encouraging employees to take ownership of their work and contribute to the company's mission of simplifying sales processes. This culture is reflected in the high level of employee engagement and satisfaction, which in turn drives the company's success.
Close is trusted by a diverse range of SMBs and startups across various industries. The user base includes sales teams of less than 100 people who benefit from the platform's integrated communication tools and automation features. Close has built a strong community of users who actively participate in webinars, forums, and feedback sessions, contributing to the continuous improvement of the software.

Close
By Elastic