Choicely

Choicely is a Finnish technology company specializing in no-code mobile app development. Its platform empowers businesses and entrepreneurs to create high-quality native mobile apps without coding skills, making app development faster, more affordable, and accessible to a wider audience. The company’s mission is to democratize mobile app development, enabling organizations of all sizes to engage and monetize their audiences through premium apps

Choicely was founded in 2015 by Kaius Meskanen, with the initial focus on creating fan engagement tools for businesses in media, sports, and entertainment. The company’s direction shifted after feedback from major TV production companies, leading to the development of a full-scale no-code app builder that includes advanced engagement features. Despite early challenges, including the COVID-19 pandemic, Choicely experienced rapid growth, with its revenue quadrupling from 2020 to 2021. By 2023, the company grew by 73%, reaching €1.24 million in revenue and achieving profitability.

Choicely’s growth has been supported by a combination of founder investment and external fundraising. Early funding came from the founders and strategic investors, including Heikki Rotko, former CEO of Finland’s largest broadcaster, who joined as executive chairman. As of May 2025, Choicely’s estimated annual revenue is $2.7 million, with a team of 27 employees and a 42% employee growth rate in the past year. While specific valuation figures are not publicly disclosed, the company’s financial trajectory and global client base indicate strong market positioning.

Choicely’s core product is its no-code app builder, which allows users to create fully native iOS and Android apps using a drag-and-drop visual editor. Key features include customizable templates, real-time updates, social media integration, forms management, database support, and advanced engagement tools such as voting engines and interactive modules. The platform supports integration with third-party services, APIs, and web views, enabling extensive customization. Notably, Choicely has introduced AI-powered tools that can transform websites into mobile apps in minutes, further reducing development time and complexity.

Choicely has continuously expanded its product through partnerships and technology collaborations. A recent milestone is the collaboration with Netlight and Google Gemini to develop an AI-powered app creation tool, positioning Choicely at the forefront of AI-driven no-code development.

Choicely AI, which enables users to convert website content into app-ready articles and sections in just two minutes. This tool leverages agent-based AI architecture and Google Gemini, making app creation faster and more intuitive. The platform is also expanding its support for multilingual content and advanced analytics, catering to global and data-driven organizations.

Choicely’s culture is rooted in innovation, agility, and customer-centricity. The team is described as talented, energetic, and committed to making high-quality app development accessible to all. The company values adaptability, continuous learning, and practical problem-solving—qualities reflected in its leadership and product evolution. Choicely also emphasizes strong customer support, offering assistance via phone, email, and chat for clients on support plans.

Choicely serves a diverse global user base, with a strong presence in media, sports, and entertainment. High-profile clients include the Eurovision Song Contest, Love Island, Miss Universe, and the International Judo Federation. The platform is also used by small businesses, online stores, and local organizations. Choicely’s tools have been adopted in over 50 countries, and its voting engine alone is used in 38 countries on six continents, demonstrating its scalability and international appeal.