Brandwatch

Brandwatch is a leading social media monitoring software platform, recognized as the Best Social Media Monitoring Software by the Martech Breakthrough Awards. The platform is trusted by two-thirds of the Forbes 100 most valuable brands, highlighting its reliability and effectiveness in the fast-paced digital world. Brandwatch offers a comprehensive suite of tools designed to help businesses structure and interpret vast amounts of consumer data using advanced AI solutions. This enables companies to stay ahead of emerging trends, optimize their social media strategies, and enhance customer engagement. The platform provides a collaborative social content calendar for managing content strategies, channels, teams, workflows, and campaigns, ensuring brand alignment and quality. Additionally, Brandwatch features a social inbox for streamlined community management and customer support, and it monitors over 100 million sources to provide real-time alerts for emerging threats. With its acquisition of Paladin in March 2022, now integrated as "Influence" within its Social Media Management solution, Brandwatch continues to expand its capabilities to support brands in engaging with their audiences effectively.

Brandwatch was founded in 2007 by Giles Palmer in Brighton, UK. Initially, the company started as Magpie Search and Alert in 2005, focusing on document search engines before pivoting to social media monitoring and rebranding as Brandwatch in 2007. Over the years, Brandwatch has grown significantly, expanding its presence globally with 15 offices, including locations in New York, London, Berlin, and Singapore. 

Brandwatch has raised a total of $63.3 million over eight funding rounds. Notable investments include $6 million from Nauta Capital in 2012, $22 million in a Series B round in 2014, and $33 million in a Series C round in 2015. The company was acquired by Cision in February 2021 for $450 million, marking a significant milestone in its financial journey. 

Brandwatch offers a suite of products designed for social media monitoring, consumer intelligence, and influencer marketing. Key products include: 
Consumer Intelligence: Comprising Consumer Research, Vizia, and Reviews, this suite provides tools for market research, brand analysis, and sentiment tracking across 100 million online sources. 
Social Media Management: This includes tools like Publish, Advertise, Measure, Benchmark, Influence, Engage, Audience, and Listen, which help manage and analyze social media activities. 
Influence: A product for influencer marketing, allowing brands to discover, manage, and measure influencer campaigns across platforms like YouTube, Instagram, and TikTok. 

Brandwatch has made several strategic acquisitions to enhance its product offerings: 
PeerIndex (2014): A social media analytics company that helped develop Brandwatch's Audiences product. 
BuzzSumo (2017): A content marketing research tool. 
Crimson Hexagon (2018): A merger that combined technologies and customer bases to create Brandwatch Consumer Research. 
Qriously (2019): A mobile market research and polling tool. 
Paladin (2022): An influencer marketing platform now integrated into Brandwatch's Social Media Management solution.

One of the new features of Brandwatch software, introduced in June 2024, is the enhanced Engage Case Management. This feature allows users to manage customer interactions more efficiently by providing streamlined workflows and automation options. It enables teams to handle customer inquiries and issues more effectively, ensuring timely responses and improved customer satisfaction by integrating case management directly into the social media management platform.

Brandwatch emphasizes a culture of diversity, inclusion, and environmental sustainability. The company values openness, integrity, fearlessness, conviction, originality, and curiosity. It promotes a supportive work environment where employees are encouraged to be their authentic selves and contribute innovative ideas. Brandwatch's commitment to sustainability is reflected in its ESG strategy, led by a dedicated Green Committee. 

Brandwatch serves over 7,500 clients globally, including two-thirds of the Forbes 100 most valuable brands. The platform is used by a diverse range of customers, from large enterprises to small businesses, across various industries. The company's tools are designed to help brands understand and engage with their audiences, making data-driven decisions to enhance customer experiences.