LeadingPoint Software (LPS) is a prominent Jordanian software provider and digital transformation partner that has been serving the telecommunications and enterprise sectors since 2006. Headquartered in Amman, the company has grown from a local IT consulting firm into a regional powerhouse with five global offices and projects delivered across eight countries. LeadingPoint specializes in creating intelligent, vertical-specific software solutions that address the high-stakes challenges of the telecom industry. Over its 19-year history, the company has developed a comprehensive Business Support System (BSS) stack, with View Point CRM as its flagship customer-facing product. The company is recognized for its ability to manage mission-critical projects with a 100% success rate, maintaining an average client engagement period of over 10 years. Today, LeadingPoint is at the forefront of the AI revolution in the Middle East, integrating advanced machine learning and NLP capabilities into its product suite to help enterprises stay competitive in a digital-first world.
LeadingPoint Software was founded in 2006 in Amman, Jordan, by Feras Arafeh, who currently serves as the company's CEO. The founding vision was rooted in addressing the significant market gap for efficient and effective IT project delivery in the Middle East. At the time, many regional businesses struggled with generic software that failed to meet local jurisdictional needs or industry-specific requirements. Arafeh, along with a team of highly qualified technical experts, embarked on a mission to provide a full spectrum of bespoke and product-based solutions. Starting as a small group of passionate individuals, the company achieved its first major milestone in 2009 by expanding into Oman with its first telecom operator client. This early success solidified LeadingPoint's reputation as a reliable partner for large-scale enterprise transformations, eventually leading to the development of the View Point CRM platform as an end-to-end BSS solution in 2013.
LeadingPoint Software is an independently owned, private company that has followed a sustainable, organic growth path. According to available financial data from industry trackers like Tracxn, LeadingPoint remains an unfunded entity in terms of external venture capital or private equity rounds, choosing instead to reinvest its revenues into Research and Development (R&D). This financial independence has allowed the company to maintain a long-term strategic focus on product quality and client success rather than short-term investor returns. However, the company operates within a larger ecosystem of successful regional players and has recently invested significantly in its R&D department to launch its AI-powered product line. Their stable financial position is reflected in their ability to support multi-million-dollar projects for major regional telcos like Ooredoo and Virgin Mobile without relying on external funding cycles.
The LeadingPoint product ecosystem is centered around digital transformation and automation for the telecom and enterprise sectors. Its flagship offering, View Point, is a comprehensive Digital CRM system providing 360-degree customer visibility and subscription management. Complementary to this is SalesPoint, an end-to-end sales management app that empowers field agents and retail staff to manage channels and customer activations effortlessly. For network operations, LeadingPoint offers NetCell, a specialized solution for simplified Radio Access Network (RAN) monitoring across 2G, 3G, 4G, and 5G technologies. The company has also made significant strides in AI with ConvoAI, an intelligent support agent designed to handle massive query volumes for telcos, and VisionPoint, an AI-powered OCR and identity verification solution. Other offerings include SendPoint for advanced customer engagement, Voice of Customer for sentiment analysis, and PeoplePoint for workplace management.
Since its inception in Jordan in 2006, LeadingPoint has aggressively expanded its geographic footprint to become a truly regional player in the MENA area. The company's international journey began in 2009 with a key partnership in Oman, which remains one of its strongest markets today. By 2011, the company's reach extended beyond the Middle East to Africa and the Far East. A major milestone in its expansion strategy occurred in 2022 when LeadingPoint opened its fifth regional office in Riyadh, Saudi Arabia, to capitalize on the Kingdom's massive digital transformation initiatives under Vision 2030. Most recently, in 2025, the company established a new branch in Doha, Qatar. Today, LeadingPoint operates through five strategic offices located in Jordan, Oman, Saudi Arabia, the United Arab Emirates, and Qatar, serving a diverse client base of over 60 enterprises across eight countries.
In recent years, LeadingPoint has focused heavily on integrating Artificial Intelligence and machine learning across its product portfolio. One of the most significant recent releases is the 'ConvoAI' module, a generative AI-powered support agent specifically tuned for the telecom industry to handle complex customer queries autonomously. Another major update to the View Point platform is the enhanced '360° Unified Customer View' which now includes real-time integration with social media sentiment analysis through the 'Voice of Customer' module. The company has also introduced 'NetCell' version 2.0, which features advanced 5G network monitoring and troubleshooting capabilities, allowing operators to visualize network performance directly alongside customer support data. Additionally, the 'VisionPoint' AI solution has been upgraded with superior OCR technology for faster, more accurate remote customer onboarding and document verification, meeting new regional regulatory standards for e-KYC.
LeadingPoint's company culture is built on the four pillars of Excellence, Ownership, Integrity, and Passion. The company prides itself on a 'partnership-first' approach, where employees are encouraged to take full responsibility for their clients' missions as if they were their own. This high-accountability environment is supported by a commitment to continuous learning; with over 170 experts on staff, LeadingPoint invests heavily in training its workforce in the latest AI and cloud technologies. The workplace environment is characterized by a blend of technical expertise and a deep understanding of regional cultural nuances, which is vital for their role as a 'local system integrator.' The company also emphasizes diversity and inclusion, reflected in its multi-national workforce that manages operations across five different countries, fostering a culture of innovation and shared success.
LeadingPoint maintains a strong presence within the regional technology and telecom communities through its participation in major industry events and strategic partnerships. The company frequently engages with the TM Forum community to ensure its products remain aligned with global telecom standards. Locally, LeadingPoint is an active participant in digital transformation forums across the GCC, often showcasing its latest AI and BSS innovations at GITEX and other regional tech summits. The company also fosters a user community among its high-profile clients—such as Ooredoo, Virgin Mobile, and various regional governments—facilitating knowledge sharing on best practices for digital customer experience. Furthermore, LeadingPoint contributes to the regional tech ecosystem by investing in local talent in Jordan and Saudi Arabia, frequently collaborating with universities and training centers to bridge the gap between academic knowledge and industry needs.
