What's The Price

Implementing What's The Price is a streamlined process designed for rapid speed-to-value. As a cloud-native SaaS platform, the initial setup can be completed almost instantly once the license is activated. The journey typically begins with a 'Category Readiness' assessment where the WTP team helps the client identify the high-impact categories that will yield the fastest ROI. Users can start generating should-cost reports for these categories within minutes by selecting the relevant industry cost models and raw material components from the WTP database. For enterprise-level deployments involving hundreds of users or complex data integrations, Buynamics provides dedicated onboarding support that lasts typically 2-4 weeks. This includes setting up user permissions, aligning regional cost factors (labor, energy), and conducting training sessions. The goal of the process is to ensure that buyers can walk into their next major negotiation with a fully verified 'should-cost' report in hand, often achieving full operational go-live for key teams within the first month of engagement.

What's The Price offers extensive customization capabilities to ensure that cost models accurately reflect the unique realities of a client’s specific supply chain. Users can customize the 'Top-Down' cost models by adjusting variables such as labor rates, overhead percentages, and transport costs to match their specific regions of manufacture. The platform allows for the creation of 'Custom Category Templates,' which can be saved and reused across the organization to maintain consistency in should-cost methodologies. Additionally, the 'Discount Ladder' can be customized to model the specific economies of scale relevant to particular product groups. For advanced users, WTP supports the integration of proprietary internal data points via API or Excel upload, allowing for a 'blended' analysis that combines WTP's global big data with the company's own historical contract data. The reporting output is also highly customizable, enabling teams to generate 'Supplier One-Pagers' with their own corporate branding and specific focus areas optimized for different types of vendor discussions.

Buynamics maintains a transparent pricing structure with few hidden fees. The core subscription typically includes access to the platform, the comprehensive raw material database, and standard industry cost models. There are no 'per-report' charges, allowing procurement teams to run as many simulations and should-cost analyses as needed. Potential additional costs may arise for 'Premium Data Modules,' such as specialized industry verticals or high-frequency commodity tracking not included in the standard package. Professional services for deep-dive category analysis or highly customized on-site training sessions are also available as add-on services. Organizations seeking deep API integration with existing ERP or PLM systems may incur one-time setup fees depending on the complexity of the integration. However, the company prides itself on a model that emphasizes 'Return on Investment,' and they work with clients to ensure that any additional costs are justified by the projected savings the tool will facilitate in their specific procurement categories.

Training is a cornerstone of the WTP offering, reflecting the founders' belief that data is only as good as the buyer's ability to use it in a negotiation. Buynamics provides a multi-tiered training ecosystem that includes 'On-Demand Documentation,' video tutorials, and live webinars. For new clients, they typically conduct 'Negotiation Performance' workshops where they don't just teach the software's features, but also how to interpret the cost data and use it effectively against supplier arguments. They also offer certification programs for power users who want to become internal should-cost experts. Because of their partnership with organizations like NEVI (the Dutch procurement association), their training curriculum often aligns with professional sourcing standards. For larger enterprise clients, they offer 'Train-the-Trainer' sessions and periodic 'Health Check' webinars to ensure that procurement teams are staying up to date with the latest features, such as the new sustainability metrics or AI-driven analytics, ensuring that the tool remains a core part of the tactical sourcing process.

Security is a top priority for What's The Price, especially as the platform handles sensitive spend and cost structure data. The platform is hosted on secure, enterprise-grade cloud infrastructure (typically Microsoft Azure) which provides world-class physical and network security. All data transmission is protected by SSL/TLS encryption, and data at rest is encrypted using industry-standard protocols. WTP adheres to strict GDPR compliance, which is a foundational requirement for any Dutch-based software company, ensuring that user data and company information are managed with the highest privacy standards. They employ a multi-tenant architecture that ensures logical data separation between different clients. Access control is managed through robust user permissions, allowing administrators to restrict access to specific categories or sensitive data sets. Regular vulnerability scans and independent security assessments are conducted to ensure the platform remains resilient against emerging threats. For enterprise clients, SSO (Single Sign-On) integration is available to align WTP access with internal corporate security policies.

As a SaaS platform, What's The Price benefits from a continuous release cadence. Minor updates, including bug fixes, UI enhancements, and commodity data refreshes, occur frequently, often on a weekly basis, without requiring any downtime for the user. Major feature releases, such as the introduction of the Sustainability Module or the Agentic AI layer, typically happen on a quarterly schedule. One of the biggest 'updates' users receive is the real-time refresh of the raw material database, which tracks price movements for 3,000+ commodities daily. This ensures that the cost models are always based on the latest market reality. Buynamics communicates these updates through an 'In-App' notification system and a monthly newsletter, 'The Pulse,' which highlights new features and provides tips on how to use them. Because it is a cloud-based solution, all users are always on the latest version of the software, eliminating the version-control issues associated with legacy on-premise procurement tools.

Buynamics maintains a clear policy regarding data ownership: the client remains the sole owner of any proprietary data they upload into the platform, such as internal purchase history or specific supplier contract details. WTP provides robust export options, allowing users to download their should-cost reports and analysis in various formats, including PDF, Excel, and CSV, ensuring data portability. The 'Supplier One-Pager' is a specifically designed export format that turns complex cost modeling data into a professional document ready for sharing with external vendors. In the event of contract termination, clients can export all their work products and data. The global commodity data and industry cost profiles provided by WTP are licensed to the user as part of the subscription. Buynamics does not share client-specific data with third parties, although they may use anonymized, aggregated data to improve the accuracy of their broad industry cost models, a common practice that benefits all users of the big data platform.

What's The Price is built for scale, supporting everything from small specialized sourcing teams to global procurement departments with hundreds of users across multiple continents. Its cloud-native architecture allows it to handle massive volumes of data and simultaneous user sessions without performance degradation. For growing organizations, scaling is as simple as adding new user licenses. The platform's global data coverage (160+ countries) means that as a company expands into new manufacturing regions, WTP is already equipped with the necessary local labor, energy, and industry cost factors. The centralized nature of the SaaS platform ensures that as a team grows, everyone is working from the same 'source of truth' for raw material prices and cost models, preventing the 'data siloing' that often occurs in large procurement organizations. Integration with enterprise ERP and Spend Analytics systems further supports scaling by allowing cost data to flow seamlessly into the broader financial ecosystem of a growing company.

The standard contract for What's The Price is typically an annual subscription, reflecting the ongoing nature of should-cost management and commodity tracking. Multi-year agreements are often available with associated volume discounts. The agreement includes Service Level Agreements (SLAs) that guarantee high platform availability and responsive customer support. Renewal is generally automatic, with a standard notice period for cancellation (typically 60-90 days before the renewal date). The terms and conditions also cover the proper use of the licensed data, prohibiting the redistribution of WTP’s proprietary commodity database to third parties. For enterprise clients, custom terms can be negotiated to align with specific corporate procurement policies or legal requirements. The company emphasizes a partnership-based approach, often including clauses that focus on customer success and ROI realization, ensuring that the software remains a value-adding asset for the duration of the relationship.

WTP Buynamics maintains a high standard of regulatory and data compliance. As a Netherlands-based company, they are fully compliant with the European Union's General Data Protection Regulation (GDPR), which is widely considered the gold standard for data privacy globally. This compliance covers how they process, store, and manage the personal data of their users and any company-specific information. While they operate in the cloud, they ensure that their hosting partners (like Microsoft Azure) maintain major certifications such as ISO 27001, SOC 2, and HIPAA (where applicable). The platform’s cost models are built to support compliance with international standards like LEED and other sustainability codes, helping procurement teams meet their corporate ESG (Environmental, Social, and Governance) targets. For clients in highly regulated industries like automotive or pharmaceuticals, WTP provides the necessary audit trails and data transparency to support supply chain compliance and risk management activities.