Plotline

Plotline is a no-code in-app engagement and activation platform designed to help consumer apps improve onboarding, feature adoption, and retention without requiring engineering resources or app updates. It enables teams to create native, brand-aligned experiences such as tooltips, spotlights, stories, carousels, scratch cards, and picture-in-picture videos that blend seamlessly into the app interface. These experiences can be targeted to specific user cohorts using real-time events and attributes, ensuring personalized and timely interventions. Plotline also offers a visual journey builder for orchestrating multi-step campaigns, complete with A/B testing and impact measurement to optimize performance. Integrations with analytics tools like Amplitude and Mixpanel allow for cohort syncing and event-driven triggers, making personalization data-driven. With lightweight SDKs for iOS, Android, React Native, Flutter, and web, Plotline emphasizes rapid deployment and iteration, enabling teams to launch and refine engagement flows without app store delays.