Knock CRM

Knock CRM is an all-in-one customer relationship management and front-office automation platform purpose-built for the multifamily real estate industry. It transforms the leasing experience for both renters and property teams with a unified suite of tools that streamline marketing, communications, scheduling, and operational workflows. Designed to help property owners and operators maximize net operating income (NOI), Knock centralizes the renter journey—from lead generation to lease signing and resident retention—under one intelligent, AI-powered system. Its cloud-based platform integrates seamlessly with leading property management systems, ensuring that leasing teams can deliver better service, stronger performance, and measurable ROI through real-time analytics and automation. Knock CRM’s values technology ecosystem, which combines automation, data insights, and intuitive design to reduce friction between marketing, leasing, and management teams. Knock Now™, the platform’s self-scheduling tool, allows prospects to book tours directly from websites or apps, increasing tour volume by 2.5 times without additional marketing expenditure. The system’s attribution dashboard provides full transparency into lead sources and campaign performance, empowering marketers and leasing leaders to optimize budgets across channels. Through omnichannel communication—covering text, chat, voice, and email—leasing agents can engage high-quality leads and nurture prospects efficiently from a single centralized interface. Knock CRM also stands out for its advanced task management and gamified user experience. Onsite teams can visualize their progress and goals, manage follow-ups, and streamline leasing activities to prevent leads from falling through the cracks. Leadership teams can monitor performance in real time using the Knock Insights module, which distills billions of data points into intuitive dashboards for trend forecasting, performance benchmarking, and strategic planning. This data-driven approach helps companies align property-level goals with corporate leasing targets, ensuring that decision-making is backed by actionable intelligence. Centralization and mobility further distinguish the platform. With Knock Central, leasing operations across multiple properties are unified, enabling agents to retain leads across an entire portfolio and close deals from anywhere. Knock Mobile extends this capability to field teams, ensuring they remain connected to property metrics and tasks regardless of location. These solutions empower operators to maintain efficiency even in distributed work environments—a critical capability in the evolving landscape of remote property management.

Knock CRM holds a competitive edge in the multifamily real estate space by seamlessly combining leasing automation, AI-driven analytics, and end-to-end communication into one unified, multifaceted platform. Unlike traditional CRMs and point solutions that address only part of the rental journey, Knock’s platform digitizes and centralizes every stage—from lead generation and marketing attribution, to self-scheduled tours, leasing, renewals, and resident retention—all within an intuitive, cloud-based dashboard. A primary source of Knock’s advantage is its focus on operational efficiency and measurable leasing performance. Knock Now™ revolutionizes tour scheduling by allowing prospects to self-book appointments 24/7, increasing tour volumes by up to 2.5 times without additional marketing spend. Its advanced attribution modules and cross-channel campaign management equip marketing and leasing teams with real-time data, so resources can be allocated to the most productive channels—eliminating guesswork and maximizing return on investment. Knock provides granular performance data not only at the portfolio level but also by property and agent, empowering leadership to reward top performers, implement targeted training, and identify underperforming areas.

• Small Businesses (1-99)
• Mid Market (100-500)
• Enterprise (500+)