Qzzr is an interactive content platform specializing in customizable quizzes, polls, and surveys designed to enhance audience engagement and lead generation. Founded in 2013 in Lehi, Utah, Qzzr quickly gained traction among marketers and publishers seeking to create viral, branded content. In October 2022, Qzzr was acquired by Riddle Technologies AG, a German-based interactive content company, integrating Qzzr's technology into Riddle's broader suite of tools .
Qzzr provided tools for creating interactive content such as quizzes, polls, and surveys, enabling users to engage their audience and collect valuable leads. The platform emphasized customization and ease of use, allowing brands to create content that resonates with their target audience.
Established in 2013 by Joshua Little and Marshall Flowers, Qzzr emerged as a solution for brands to create engaging, shareable content. The platform's user-friendly interface and focus on interactive experiences led to rapid adoption, with notable partnerships including ESPN, Yahoo, and Mashable .
Qzzr secured $2 million in seed funding in September 2014, led by Kickstart Seed Fund, with participation from Pelion Venture Partners, Peterson Partners, RPM Ventures, and angel investors . In 2021, the company reported revenue of approximately $741,600 with a team of 16 employees .
Qzzr platform allowed users to create unlimited interactive content, including quizzes, polls, and surveys, with a focus on customization and branding. Key features included:
Lead Generation: Integrated tools to collect leads and insights.
Customization: Options to fully brand and tailor content to match the creator's identity.
Analytics: Smart analytics to track engagement and performance.
In October 2022, Qzzr was acquired by Riddle Technologies AG, aiming to combine their technologies to enhance interactive content offerings. The integration allowed Qzzr users to access Riddle's broader set of quiz formats and features, ensuring continuity and expanded capabilities for existing customers .
Post-acquisition, Qzzr technology was incorporated into Riddle's platform, providing users with an expanded suite of interactive content tools. This integration aimed to offer a more comprehensive solution for creating engaging content and collecting audience insights .
Qzzr emphasized integrity and user privacy, aligning with Riddle's commitment to data protection and GDPR compliance. The company's culture focused on innovation, user engagement, and providing tools that empower brands to connect meaningfully with their audiences .
Qzzr served a diverse clientele, including educational institutions, non-profits, and businesses worldwide. Notable users included the University of Missouri, Oxford University Press, British Heart Foundation, and Edreams ODIGEO . In 2021, content created with Qzzr's platform engaged over 401 million people, highlighting its widespread adoption and effectiveness in audience engagement .
