Kount
By Equifax Inc
Kount is a leading provider of AI-driven fraud detection and prevention solutions, specializing in safeguarding digital transactions across various industries. Founded in 2007 and headquartered in Boise, Idaho, Kount has established itself as a market leader in trust and safety technology.
The inception of Kount dates back to 2007 during a lunch meeting between Dr. Steven R. Barber and former CEO Brad Wiskirchen, where the concept was outlined on a napkin. Officially launched in 2007, Kount experienced exponential growth over the years, leading to its acquisition by Equifax in 2021.
In December 2015, Kount secured $80 million in a Series A funding round from CVC Capital Partners. This investment facilitated the company's expansion and technological advancements. In January 2021, Equifax announced its definitive agreement to acquire Kount, further enhancing its capabilities in digital identity and fraud prevention solutions.
Kount offers a suite of solutions aimed at preventing digital payments fraud, new account fraud, account takeovers, and chargebacks. Their platform utilizes advanced machine learning and data analytics to assess transaction risk, providing businesses with tools for identity verification, compliance, and fraud detection.
Post-acquisition by Equifax, Kount continued to expand its product offerings. In 2022, Kount acquired Midigator, a company specializing in chargeback management, further enhancing its capabilities in providing end-to-end fraud prevention solutions.
In March 2023, Kount launched Kount 360, a cloud-based platform integrating identity, payment, and compliance solutions within a single user interface. This platform aims to help businesses prevent digital fraud and achieve operational efficiency by consolidating multiple point solutions.
Kount emphasizes a mission of delivering confidence in every interaction, focusing on helping businesses grow safely and confidently. The company prides itself on a passionate team of developers, designers, and innovators dedicated to trust and safety technology.
Kount serves a diverse range of industries, including e-commerce, healthcare, online gaming, and more. Their solutions are trusted by thousands of brands worldwide, reflecting their extensive reach and reliability in fraud prevention.
