Name: Brainstorm
Brand: Brainstorm, Inc
SKU: 685f09831a4becfc81ffc8a0
Rating: 4.5 (17 reviews)

Analyzed By Zoftware•

Last Updated: 18th Nov 2025

Claim Your Profile

Brainstorm

By Brainstorm, Inc

Alternatives

Categories Associated

Microlearning Software

Overview of Brainstorm Software Company

BrainStorm Inc. is a U.S.-based SaaS company specializing in software adoption, user training, and change management. It combines a communications engine, learning management system (LMS), and analytics platform to help organizations improve software usage and digital transformation.

Founding and Growth

Founded: 1995
Founders: John Wade and Eric Farr (Wharton Business School graduates)
Headquarters: Wasatch Front, Utah, USA
Initial Focus: Training services for technology users
Evolution: Transitioned into a full SaaS platform serving global enterprises

Funding and Valuation

Growth has been organic, driven by enterprise partnerships and platform innovation.

Product Offerings and Features

BrainStorm’s platform is built around three core engines:

1. Communications Engine

Automated email and messaging campaigns
Trigger-based engagement
Microsoft Teams integration

2. Learning Management System (LMS)

Adaptive training workflows (BrainStorm Flows™)
Role-based content delivery
Personalized onboarding and transitions
Integration with Microsoft Viva Learning and Google Workspace

3. Analytics Engine

Tracks software usage and learning behavior
Correlates training with adoption metrics
Provides insights for IT and HR teams

Additional Features:

Group auto-enrollment
New hire onboarding
Feature awareness campaigns
Admin engagement tools

Acquisitions and Product Expansion

Product expansion has focused on:
- Microsoft 365 Copilot support
- Salesforce integration
- Enhanced SSO and directory sync capabilities
- Migration tools for platforms like QuickHelp.

Brainstorm AI and New Features

BrainStorm Flows™: Adaptive, behavior-triggered learning paths
Security Awareness Packs: Includes phishing simulations and post-click training
Partner Packs: Tailored content for Microsoft and Google partners
Preview Portal: Offers early access to new platform features

Company Culture and Values

BrainStorm emphasizes a people-first culture:

Core values: Ethical, respectful, hardworking, accountable, passionate, fun-loving, intelligent
Inclusive workplace: Artists, scientists, parents, athletes, and community organizers
Diversity and inclusion are central to hiring and team development.

User Base and Community

Serves software vendors, enterprise customers, and end users
Trusted by companies like Oracle, Quickbase, and Fishbowl
Used by IT, HR, and L&D teams for onboarding, transitions, and software optimization