Yext
By Yext
Yext is a leading digital presence platform designed to help multi-location brands manage and optimize their online information across various digital channels. The platform leverages AI and machine learning to ensure that brand information is accurate, consistent, and engaging across search engines, maps, apps, and social media. Yext’s comprehensive suite includes tools for SEO, website management, social media, reputation management, and AI-powered search.
Yext was founded in 2006 by Howard Lerman, Brian Distelburger, and Brent Metz. Initially, the company focused on a lead generation service, which later evolved into a pay-per-call model. In 2012, Yext shifted its focus to listings management, which marked a significant turning point in its growth. The company went public on the New York Stock Exchange in 2017, further solidifying its market presence. Over the years, Yext has expanded globally, opening offices in various locations and continuously innovating its product offerings.
Yext has raised a total of $115.92 million over nine funding rounds. The company’s valuation reached approximately $940.38 million during its IPO in April 2017. As of October 2024, Yext’s market capitalization stands at around $860 million4. Key investors include Sutter Hill Ventures, Institutional Venture Partners, and Lead Edge Capital.
Yext offers a wide range of products designed to enhance digital presence and customer engagement:
Yext has made strategic acquisitions to expand its product capabilities. In August 2024, Yext acquired Hearsay Systems, a leader in digital client engagement for financial services. This acquisition aims to create an end-to-end digital presence platform, combining Yext’s digital presence management with Hearsay’s compliance-driven engagement solutions.
Yext regularly updates its platform with new features to enhance user experience and functionality. Recent updates include:
Yext places a strong emphasis on diversity, inclusion, and employee development. The company has established various Employee Resource Groups (ERGs) to foster a sense of community and support among employees9. Yext’s culture values collaboration, innovation, and continuous learning, aiming to create a supportive and inclusive workplace.
Yext serves thousands of customers worldwide, including major brands across various industries. The platform supports a vibrant user community, offering resources like the Yext Knowledge Center and Community Search to help users find answers and share insights1011. Yext also integrates with popular CRM systems like Salesforce, enhancing its utility for businesses.
