
Yellowfin is a comprehensive business intelligence (BI) and analytics platform designed to deliver a complete analytics experience. It enables users to connect to and prepare data from multiple sources, create and share compelling analytical content, and continuously monitor business performance. The platform includes five tightly integrated core products: Yellowfin Dashboards, Yellowfin Stories, Yellowfin Signals, Yellowfin Data Discovery, and Yellowfin Data Preparation.
Yellowfin was founded in 2003 in Melbourne, Australia, by IT and business intelligence industry veterans Glen Rabie and Justin Hewitt. The company started as a two-person operation and has grown significantly over the years. Today, Yellowfin has offices in Japan, the UK, the US, and Australia, with a partner network that spans over 70 countries. The company's client base ranges from small organizations to large multinationals.
Yellowfin has undergone several funding rounds, with the most recent being a buyout by Idera, Inc. in January 2022. This acquisition has positioned Yellowfin as a key player within Idera's Developer Tools business. Prior to the acquisition, Yellowfin was privately held and had bootstrapped its growth without relying heavily on venture capital.
Yellowfin's product suite includes five core components:
In January 2022, Yellowfin was acquired by Idera, Inc., a global B2B software productivity brand. This acquisition has allowed Yellowfin to expand its reach and integrate with other Idera products, enhancing its capabilities and market presence. The acquisition has also accelerated Yellowfin's innovation, introducing features like Natural Language Queries (NLQ) and Stories.
Yellowfin continuously updates its platform to enhance user experience and functionality. Recent updates in Yellowfin 9.14 include expanded REST API functionalities, AI-powered chatbot assistants (Ask Yellowfin and Code Assistant), an improved Report Builder interface, and enhanced data visualization options. These features aim to provide users with unique ways to engage with and act on their data.
Yellowfin prides itself on fostering an innovation culture. The company's mission is to help businesses discover, understand, and act faster on the opportunities buried in their data. Yellowfin emphasizes ease of use, quality, and scalability in its products, ensuring that users can derive maximum value from their data. The company also values collaboration and governance, ensuring that all stakeholders can share and act on data securely.
Yellowfin has a diverse user base that spans over 50 countries, with thousands of companies and over 3 million end users. The platform is used by a wide range of industries, including finance, healthcare, retail, and manufacturing. Yellowfin's community is active and engaged, with resources like Yellowfin University, a community forum, and extensive documentation to support users. The community allows users to crowdsource solutions, vote on product ideas, and share creative ways to use the platform.

YellowFin
By Idera, Inc