Vividly is a cloud-based trade promotion management (TPM) software designed specifically for consumer packaged goods (CPG) brands. The platform aims to streamline trade spend management, optimize promotional strategies, and improve overall business performance. Vividly offers a comprehensive suite of tools, including trade promotion tracking, deduction scanning and reconciliation, custom analytics, ROI analysis, and real-time forecasting. The software is known for its user-friendly interface and powerful AI-driven capabilities, helping brands make data-driven decisions and manage their trade spend more effectively.
Vividly, originally known as Cresicor, was founded in 2017 in San Francisco, California. The company has experienced rapid growth since its inception, doubling its number of customers and growing revenue by over four times since its seed funding round in 2021. Vividly has added high-growth CPG brands like Liquid Death, Bulletproof, and Quinn’s to its customer roster, which already includes well-known names such as Hint, Oatly, and Vital Farms.
Vividly has raised a total of $23 million to date, with its most recent funding being an $18 million Series A round in August 2022. This round was led by 645 Ventures and Vertex Ventures US, with participation from existing investors such as Costanoa Partners and Torch Capital. The funding is being used to accelerate product development, scale the go-to-market team, and continue empowering brands to take control of their trade promotions.
Vividly offers a robust set of features tailored for CPG brands, including:
Vividly has introduced several new features to improve its platform, including advanced AI-driven forecasting, real-time analytics, and comprehensive deduction management services. These features have helped brands save significant time and money, with reported savings of up to $950,000 annually in labor costs associated with deductions.
Vividly prides itself on a culture of innovation, customer-centricity, and efficiency. The company emphasizes the importance of clear and actionable insights into trade spend, aiming to empower brands with the tools they need to succeed. Vividly's team is described as highly supportive and dedicated to ensuring customer success, offering unlimited training and access to a library of tutorials and best practices.
Vividly serves a wide range of CPG brands, from emerging startups to well-established companies. The platform is designed to help these brands gain clarity into their trade spend, streamline operations, and improve ROI. Vividly has a loyal and growing customer base, with high customer satisfaction scores and positive reviews highlighting the software's ease of use, powerful features, and responsive customer support.
Vividly
By Cresicor
