TripAdmit Thrive

TripAdmit is a Dublin-based travel technology company founded in 2018 by John Maguire. It operates as a SaaS-driven platform offering white-label booking and e-commerce solutions for tour and activity providers. The company’s flagship product, TripAdmit Thrive, enables providers to sell experiences online, manage bookings, collect digital tips, and distribute offerings across global OTAs like Viator, GetYourGuide, and Google Things to Do.

TripAdmit was founded with the goal of digitizing the fragmented tours and activities sector. Since its inception, the company has grown steadily, expanding its product suite and forming strategic partnerships with airlines, hotel groups, and travel agencies. Its growth has been driven by the increasing demand for seamless, mobile-first travel experiences and the rise of AI-powered customer engagement tools.

TripAdmit has raised approximately $2.12 million across multiple funding rounds. Key investors include Enterprise Ireland, NDRC, and DataOp. Its most recent funding round was a Seed round in September 2024, where it secured $1.11 million to support international expansion. While exact valuation figures are not publicly disclosed, the company is considered to be in the later-stage VC phase, generating revenue and scaling its operations.

TripAdmit Thrive is a comprehensive platform offering:

• Online Booking Engine with secure payment integration
• TipDirect, a mobile tipping solution for guides
• AI Review Assistant for automated review collection
• Channel Management across 30+ OTAs
• Tour Upselling and Promotions
• Social Media Integration (Social Connect)
• Gift Voucher Sales
• Multilingual Support, including Arabic
• Flexible Scheduling Tools
• POS, Phone, and Email Booking Support

These features are modular, allowing providers to activate only what they need, making the platform highly customizable and scalable.

Recent innovations include:

• Tap-to-Tip functionality for contactless tipping
• AI-powered personalization for customer segmentation
• Social Connect to capture and engage guests via social media
• Real-time availability syncing across OTAs

These features enhance both the provider and guest experience, driving higher conversion rates and customer satisfaction.

TripAdmit Thrive is a comprehensive platform offering:

• Online Booking Engine with secure payment integration
• TipDirect, a mobile tipping solution for guides
• AI Review Assistant for automated review collection
• Channel Management across 30+ OTAs
• Tour Upselling and Promotions
• Social Media Integration (Social Connect)
• Gift Voucher Sales
• Multilingual Support, including Arabic
• Flexible Scheduling Tools
• POS, Phone, and Email Booking Support

These features are modular, allowing providers to activate only what they need, making the platform highly customizable and scalable.

TripAdmit serves a diverse user base, including:

• Local tour guides
• Global tour operators
• Airlines and hotel groups
• Travel agencies and loyalty program providers

The platform is used in multiple regions, including Europe, the Middle East, and Africa, with growing traction in the GCC due to its Arabic language support and mobile-first features.