The Flybook is a cloud-based reservation and business management software company specializing in the outdoor adventure and recreation industry. Founded in 2006 and headquartered in Bend, Oregon, it serves adventure parks, ziplines, tour operators, rental providers, and other experience-based businesses worldwide. The software helps manage reservations, ticketing, rentals, equipment, staffing, promotions, and more, aiming to streamline operations and improve customer engagement for activity-based businesses.
The Flybook was founded in 2006 by Craig and Megan Langer. Since its inception, it has grown steadily to become a leading provider of reservation management software tailored to the complex needs of outdoor recreation operators. The company has developed a reputation for its robust, flexible, and user-friendly platform, which supports both front-end booking and back-end business operations. Its growth includes expanding its customer base internationally and continuously enhancing its product offerings based on customer feedback and industry trends.
The Flybook was acquired in early 2020 by Fullsteam, a holding company specializing in software and payment businesses. This acquisition aimed to accelerate The Flybook’s growth and profitability by leveraging Fullsteam’s resources and expertise. The deal allowed The Flybook to innovate and roll out new features, particularly in payment technology, such as contactless and mobile payments.
Reservation Management: Custom-built tools for managing bookings, scheduling, and customer data.
Guide and Staff Management: Scheduling, availability tracking, and communication tools for guides and staff.
Equipment Management: Tracking and assigning equipment seamlessly integrated with reservations.
Marketing and Promotions: Automated email campaigns, gift certificate management, and partner/third-party reseller integrations.
Point-of-Sale System: In-depth product logic for managing sales, including food, beverages, and promotional items.
Digital Waivers and Ticketing: Streamlined processes for guest check-in and compliance.
The key acquisition by Fullsteam in 2020 marked a significant milestone for The Flybook. Post-acquisition, the company expanded its product capabilities, particularly in payment technologies, introducing contactless payments, mobile swipers, and EMV chip readers. These innovations enable operators to offer seamless onsite purchases and upsells, enhancing guest convenience and operator profitability. The acquisition also provided financial and strategic support, facilitating ongoing product enhancements and market expansion.
Contactless Payments and Access Management: QR code-enabled wristbands pre-loaded with guest payment and reservation data, allowing frictionless onsite transactions.
Enhanced Payment Hardware Support: Integration of EMV chip readers and secure mobile swipers.
Automated Email Campaigns: Pre- and post-trip reminders, thank-you emails, and review solicitation to boost customer engagement and online reputation.
Integration with Marketing Platforms: Easy incorporation of "book now" buttons in email marketing campaigns, such as Mailchimp.
Trust: The foundation of all relationships, both internal and external.
Truth: Prioritizing honesty and transparency in all interactions.
Time: Valuing time to listen, empathize, understand, and collaborate.
The Flybook’s user base includes a wide range of outdoor adventure and recreation businesses such as ziplines, adventure parks, tour operators, rental companies, resorts, and lodges. Its customers appreciate the software’s ease of use, flexibility, and comprehensive feature set. The Flybook maintains close engagement with its community through industry events and an advisory team composed largely of individuals with firsthand outdoor recreation experience, ensuring the product evolves in line with real-world operator needs.
