STS Cloud is a cloud-based sales and catering software platform developed by SalesAndCatering.com, designed specifically for the hospitality industry. It helps hotels, resorts, and event venues manage sales leads, bookings, proposals, contracts, and reporting—all from a centralized, web-based interface.

• Headquarters: United States

• Founded: STS originated in 1991; STS Cloud launched in 2018

• Parent Company: SalesAndCatering.com

• Deployment: Fully web-based; accessible via desktop, tablet, and mobile

• 1991: STS was founded by Dexter McKenzie as a desktop-based sales automation tool.

• 2010–2016: Transitioned to STS-R with remote access capabilities.

• 2017: SalesAndCatering.com  was formed by Ryan Hamilton, Brian Eng, and Dexter McKenzie to modernize the platform.

• 2018: STS Cloud was officially launched, marking a shift to SaaS.

• 2021–2025: Rapid growth followed, with over 10,000 hospitality professionals using the platform globally.

Core Modules

• CRM: Capture leads, manage client relationships, and track sales pipelines.

• Booking Management: Handle group room control (GRC), room blocks, and group resumes.

• Function Diary: Schedule event spaces and coordinate catering logistics.

• Document Workflow: Generate contracts, BEOs, and banquet checks with merge tools.

• Reporting: Access pace reports, daily recaps, deposit tracking, and more.

Enhancements

• ProposalPath Integration: Create polished digital proposals instantly.

• E-signatures: Enable secure contract signing.

• 3D Floor Plans: Visualize event layouts for clients.

• Online Menus: Share customizable catering packages.

• Cloudbeds Integration: Sync room blocks and rates with property management systems

Recent innovations include:

• Two-way Cloudbeds integration: Automates syncing of room blocks and rate management.

• Mobile-first enhancements: Manage contracts and BEOs from any device.

• AI-driven workflows: Summarize RFPs, auto-fill proposals, and personalize communication tone.

STS Cloud emphasizes:

• Trust and Clarity: Core principles in leadership and customer service.

• Human-Centered AI: Technology that supports and enhances human decision-making.

• Curiosity and Collaboration: Encouraging innovation and team-wide learning.

• Responsiveness: Development driven by customer feedback and real-world needs.

• Users: Over 10,000 hospitality professionals worldwide.

• Industries Served: Hotels, resorts, event venues, and conference centers.

• Customer Size: Ranges from boutique hotels to large multi-property management firms.

• Community Engagement: Includes support forums, training webinars, and a robust HelpDocs library.