Sendcloud is a leading shipping platform designed to help e-commerce businesses streamline their logistics operations. Founded in 2012, the company provides an all-in-one solution that automates shipping processes, from label creation to tracking and returns management. With over 23,000 customers across Europe, Sendcloud enables businesses to scale their shipping operations efficiently by integrating with more than 100 carriers and offering customizable shipping workflows.
Sendcloud was founded in 2012 by Rob van den Heuvel, Bas Smeulders, and Sabi Tolou, who initially struggled with shipping logistics while running their own online store. Frustrated by the lack of efficient solutions, they developed Sendcloud to simplify the shipping process for e-commerce businesses. The company started in the Netherlands and has since expanded rapidly across Europe. Over the years, Sendcloud has grown into one of Europe's fastest-growing tech companies, with a team of over 450 employees and customers in countries like Germany, France, Spain, Italy, and the UK.
Sendcloud has raised substantial funding over the years. In 2021, the company achieved an enterprise valuation of approximately $750 million following a Series C funding round led by SoftBank Vision Fund 2 and L Catterton. The total funding raised by Sendcloud is estimated at around $177 million, which has fueled its growth and expansion across Europe. This capital has also supported strategic acquisitions aimed at enhancing its product offerings.
Sendcloud offers a comprehensive suite of features designed to automate shipping processes for e-commerce businesses:
Multi-carrier Integration: Connects with over 100 carriers globally, allowing businesses to choose the best shipping options based on cost and efficiency.
Shipping Automation: Automates repetitive tasks like label creation and order processing through customizable rules.
Branded Tracking: Provides personalized tracking emails and pages that reflect a business's branding, enhancing customer experience.
Returns Management: Offers a self-service returns portal that simplifies the return process for both businesses and customers.
Shipping Intelligence: Advanced analytics help optimize carrier selection and delivery routes to reduce costs and improve customer satisfaction.
Sendcloud has strategically acquired companies to expand its capabilities:
In July 2023, Sendcloud acquired Tracey, a shipping intelligence company. This acquisition enhanced Sendcloud's platform with predictive analytics for parcel tracking, carrier performance benchmarking, and AI-based delivery predictions.
Recent product developments include:
Enhanced AI-driven delivery predictions through the acquisition of Tracey, enabling merchants to proactively manage customer expectations during delivery.
Expansion of the returns management system, allowing businesses to offer paid or free returns through an automated portal.
Sendcloud prides itself on fostering a transparent, open culture centered around freedom and responsibility. The company emphasizes personal growth, offering employees access to training programs, language classes, health benefits, and flexible working arrangements. The culture is built on collaboration, feedback, and continuous learning. The company also promotes work-life balance through perks like sabbaticals every three years and regular team-building events.
With over 23,000 e-commerce businesses using its platform, Sendcloud serves a wide range of customers from small online retailers to large enterprises across various industries such as fashion, electronics, food & beverage, and more. Its user base spans multiple European countries including the Netherlands, Germany, France, Spain, Italy, Belgium, Austria, and the UK. The platform is particularly popular among WooCommerce users due to its ease of integration with major e-commerce platforms like Shopify and Magento.
