PushOwl is a leading web push notification platform designed specifically for Shopify e-commerce stores. Founded in 2016 by Shashank Kumar, PushOwl has grown to become a trusted marketing tool for over 35,000 Shopify merchants worldwide. The company's primary focus is to help online businesses improve customer engagement, reduce cart abandonment, and boost sales through personalized and timely push notifications.
PushOwl was founded in May 2016 by Shashank Kumar with a simple yet focused vision: to assist Shopify store owners in increasing their revenue through push notifications. Kumar's strategy of concentrating solely on Shopify stores proved successful, allowing PushOwl to rapidly acquire customers and establish itself as a leader in the e-commerce marketing space. The company's growth has been impressive, serving major brands like Sugar Cosmetics, Culture Kings, and Lange Beauty
PushOwl along with two other e-commerce marketing companies for a combined deal of more than $47 million, with PushOwl reportedly receiving a significant portion of this amount. This acquisition came after Sendinblue's $160 million Series B funding round in 2020, indicating the company's strong financial position and growth potential.
Abandoned Cart Reminders: Automated notifications to recover lost sales.
Browser Abandonment Notifications: Re-engage customers who left the site without purchasing.
Flash Sale Notifications: Promote time-sensitive offers and deals.
Welcome Notifications: Greet new customers with personalized messages or discounts.
Triggered Notifications: Send alerts based on specific events like restocking or price drops.
Multilingual Support: Engage global customers in their preferred language.
In September 2021, PushOwl was acquired by Sendinblue, a Paris-based SaaS company specializing in digital marketing tools. This acquisition was part of Sendinblue's strategy to expand its marketing capabilities and venture into the growing e-commerce space. Following the acquisition, PushOwl's founder, Shashank Kumar, joined Sendinblue's leadership team as Vice President of Product, ensuring continuity and further development of PushOwl's offerings
AI-Assisted Campaign Creation: An intuitive campaign editor with AI assistance for crafting compelling messages.
Advanced Segmentation: Targeting based on customer behavior, location, and preferences.
Omnichannel Marketing: Integration with email and SMS marketing for a cohesive strategy.
Curiosity: Encouraging team members to ask "why?" and seek innovative solutions.
Agility: Maintaining a nimble and responsive approach to customer needs.
Continuous Improvement: Constantly refining and enhancing their products and services.
PushOwl has built a substantial user base, serving over 35,000 Shopify stores globally. The platform has garnered positive reviews from its users, boasting over 2,500 five-star reviews. PushOwl's community includes a diverse range of e-commerce businesses, from small startups to established brands like Boomers Forever Young and Lowbrow Customs. The company's focus on customer success and continuous improvement has helped foster a loyal and engaged user community, contributing to its rapid growth and success in the competitive e-commerce marketing landscape.
