Postscript is a leading SMS marketing and sales platform designed primarily for Shopify-based e-commerce brands. The platform enables businesses to engage customers through personalized text messaging, driving revenue and improving customer retention. Its focus on SMS as a primary marketing channel addresses declining email engagement and offers a more direct, conversational approach to customer interaction. Postscript is headquartered in Scottsdale, Arizona, and operates as a fully remote company with additional offices in Phoenix and Tel Aviv.
Postscript was founded in 2018 by Adam Turner, Colin Turner, and Alex Beller. The idea stemmed from the founders' recognition of the untapped potential of SMS marketing within the Shopify ecosystem. Initially bootstrapped, the company quickly gained traction due to its integration with Shopify and its ability to help small businesses grow through SMS campaigns. By 2023, Postscript had achieved 400% year-over-year growth and was installed on over 16,000 Shopify stores. Notable customers include Dr. Squatch, Native, Feastables, and Ruggable.
Postscript has raised $104.65 million across multiple funding rounds:
Series B (February 2021): $50 million raised at a valuation of $400 million.
Series C (June 2022): $65 million led by 01 Advisors, Expanding Capital, and Twilio Ventures.
While its current valuation has not been disclosed, it is likely influenced by market trends in the SMS marketing space. For comparison, competitors like Klaviyo were valued at $9.5 billion in 2021.
Postscript provides a comprehensive suite of tools for e-commerce SMS marketing:
SMS Marketing: Tools for subscriber acquisition, campaign management, automated flows, and analytics.
SMS Sales (Beta): Combines sales associates with AI-driven tools to personalize customer interactions and increase conversions.
AI-Powered Features:
Brand Center: Trains AI on a brand’s unique voice for consistent messaging.
AI Infinity Testing: Tests thousands of message variants to optimize performance.
Conversational Intelligence: Analyzes customer conversations for insights into marketing and customer experience.
CashBack Offers: A profitable alternative to traditional discount codes for boosting customer retention.
Integrations: Seamless compatibility with Shopify, Zendesk, Mailchimp, and other platforms for enhanced functionality.
Recent updates include geo-targeting options for pop-ups, automated responses to customer reviews through integrations like Shopper Approved, and enhanced coupon tracking with prefixes.
In 2024, Postscript made its first acquisition by purchasing Fondue, a company specializing in CashBack offers as an alternative to discount codes. This acquisition aligns with Postscript’s mission to maximize profitability for e-commerce brands while expanding its product offerings. Fondue’s technology is now integrated into Postscript’s platform to enhance list growth, lifetime value (LTV), and overall profitability.
Recent innovations include:
Enhanced AI tools like Conversational Intelligence for actionable insights.
Geo-targeting options in pop-ups for more precise audience segmentation.
Integration with influencer management tools like Superfiliate for targeted campaigns.
Automated workflows tied to customer reviews via Shopper Approved.
These updates demonstrate Postscript’s commitment to staying ahead in the competitive SMS marketing space.
Postscript emphasizes a strong company culture rooted in its FEACH values:
Fearlessness: Encouraging employees to take risks and learn from mistakes.
Excellence: Striving to be the best team in e-commerce.
Animal: Acting with urgency and persistence.
Customer-First: Prioritizing customer success above all else.
Humility: Fostering teamwork without ego.
The company operates as a remote-first organization but hosts regular in-person offsites to build team cohesion. Employees enjoy benefits such as equity options, full healthcare coverage, flexible paid time off, and access to a wellbeing marketplace.
Postscript primarily serves Shopify merchants but is expanding into other e-commerce platforms. Its user base includes startups, small businesses, medium enterprises, and large organizations across industries like consumer packaged goods (CPG) and retail. The platform has earned high customer satisfaction ratings with over 1,800 five-star reviews on the Shopify App Store.Postscript also fosters an active community by engaging directly with users during onboarding processes and through ongoing support channels like live chat.
