OWOX BI Streaming

OWOX BI Streaming software offers a comprehensive suite of features designed to streamline marketing data and empower businesses with data-backed insights. Key features include the ability to collect unsampled Google Analytics data in Google BigQuery, automatically import cost data from Facebook, Yahoo, and Bing into Google Analytics, and collect raw, unsampled data about user behavior from websites into Google BigQuery. The platform also provides server-side tracking, which ensures accurate website tracking and blends data from ad platforms and CRM platforms in one place. Additionally, OWOX BI offers ML funnel-based attribution, which determines the value of each user session based on the probability that the buyer will move on to the next step of the sales funnel. The platform also includes a data monitoring service that tracks the completeness and relevance of data uploaded to Google Analytics from advertising services. Furthermore, OWOX BI provides a data quality guarantee in its SLA, ensuring maximum data granularity and transparency.